Ep 39: Scaling DTC Brands with CRO: Inside Customers Who Click, with Will Laurenson

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Key Takeaways

Will transitioned from in-house marketing roles at startups to launching his own CRO-focused agency.
Customers Who Click serves 7–9 figure DTC brands by implementing data-driven conversion optimization strategies.
His early frustrations with lack of execution led him to shift from consulting to full-service delivery.
“Done-with-you” services often require more effort than “done-for-you,” and he now prices accordingly.
Will shared the evolution of his pricing strategy and the challenges in creating tiered CRO offers.
Smaller clients tend to demand more time and attention despite paying less—making tier segmentation crucial.
His podcast has become a major lead-generation asset by building strong guest relationships.
He's refining a strategy to convert podcast guests into clients or strong referral sources.

Check out Will's agency here:

https://www.customerswhoclick.com/

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)

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