Ep. 4 David Pfluger, BeReal: Building Your Brand Operating System
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Ep. 4 David Pfluger, BeReal: Building Your Brand Operating System
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About this listen
From snowboards ➡️ Creative Director of BeReal?
David Pfluger studied medical illustration in college, i.e. learning to accurately draw the diagrams you’ll see in a doctor’s office. He then spent 15 years leading brand design at Burton.
This episode of Appreneurs is all about what David calls the Brand OS (Brand Operating System), a system he devised after helping four different startups grow into the giants they are today.
He think that the early-stage founders of today, especially technical ones, underestimate the importance of brand in the long run.
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