If you think geeking out on a seemingly mundane pantry item like ketchup isn’t possible, join us for an intriguing conversation with former Kraft Heinz Chief Growth Officer Sanjiv Gajiwala. He is a consumer-first brand builder and storyteller with a track record of strategic repositioning to drive growth - having worked on iconic brands like Heinz, Oscar Mayer and Pabst Blue Ribbon as well as category disrupting innovation like White Claw Hard Seltzer.

Sanjiv loves bringing new consumer experiences to life by understanding evolving culture and communication, while leading teams that thrive on the wild imagination of the impossible. He gets a sense of that impossible while living in Chicago with his wife, a 4 year old, 8 month old and a 2 year old puppy. In our candid chat, we cover:

• How being a child of immigrants guides his career choices.
• Why he’s actually excited about fragmentation of audiences.
• 'Anything is possible' mentality enables thinking about multiple solutions.
• Dedicating time for experimenting outside of your immediate industry.
• Leadership through vulnerability allows for a truer version of oneself.
• Views on the meaning of a community and how it could define brand love.
• Passion project around preservation of memories and what role brands could play in that space.