Ep. 45 Helping a music distribution pioneer return trust to the music business
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Ep. 45 Helping a music distribution pioneer return trust to the music business
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About this listen
With AI-generated songs and streaming scams on the rise, music distributors face mounting pressure to verify real artists. EMD Co-Founder and President David-Olivier St-Pierre Garcia joins Veriff Voices to discuss how Veriff is helping EMD fight fraud, protect artists, and restore trust in the music industry.
[00:17] Introduction[02:17] EMD’s value proposition: what sets you apart?
[04:05] Fraud in the music industry: how big is the problem?
[05:57] Who’s responsible: platforms or distributors?
[07:43] Impact on artists and others affected
[09:02] Why is the music industry so vulnerable?
[10:43] Solutions to combat fraud
[14:16] Impact of implementing Veriff
[16:35] Restoring trust in the industry
[17:39] Future challenges: AI’s role in music
[22:28] Fraud trends in the next 12 months
[25:01] Government regulations: will they step in?
[26:39] Advice for artists and companies
[29:54] EMD's vision for the future
Learn more: https://www.veriff.com/case-studies/veriff-case-study-emd.
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