Welcome to the DO GOOD X podcast, where purpose-driven leaders and social entrepreneurs gather to explore what it truly means to build a business rooted in values-driven work.

In this episode, Kimberly R. Daniel and Stephen Lewis dive into the heart of measuring impact, not just through numbers, but through impact storytelling, lived experiences, and community dialogue. You'll learn how to distinguish between outputs vs outcomes, create impact indicators, and define a social footprint that aligns with your mission. Discover why co-created impact matters, how to practice ethical data collection, and why accountability is central to positive impact.

With insights into sustainable design, the UN Sustainable Development Goals, and transformation and equity, we invite you into a deeper conversation about turning customer discovery into lasting change and running a business with intention.

IN THIS EPISODE:

• (00:00) Intro: Today’s Topic: Measuring Impact
• (01:19) Defining social entrepreneurs and purpose-driven work, creating a positive impact
• (02:23) How do you measure impact, and what is the difference between outputs vs. outcomes
• (05:00) Identify 1 or 2 impact indicators and understand the social footprint of your business
• (10:17) Warby Parker is an example of a company that uses impact indicators and sustainable design
• (15:41) Storytelling, reflective practices, and community dialogue are essential tools for measuring positive impact
• (18:14) Check out the resources of the DO GOOD X Community

KEY TAKEAWAYS:

• Impact must be measured thoughtfully and collaboratively. Social entrepreneurs should co-create impact goals with the communities they serve, rather than imposing their definitions of impact. Actual impact reflects what communities value, not just what founders intend.
• Go beyond the numbers and measure what matters. While outputs like meals served or people employed are easier to quantify, meaningful outcomes—such as improved well-being or behavior change—are more difficult but essential to track. Utilize a combination of data, storytelling, and personal experiences to convey the complete story.
• Choose one or two key impacts to focus on, define indicators, and use practical and ethical methods—like interviews or even creative tactics like counting smiles—to measure them. Frameworks like the UN Sustainable Development Goals or tools from SOPACT and Acumen Academy can guide the process.

RESOURCES:

DO GOOD X - Website

DO GOOD X - Podcast

DO GOOD X - LinkedIn

DO GOOD X - YouTube

DO GOOD X - Spotify

DO GOOD X - Instagram

Social Impact Metrics Guide

Acumen Academy

Social Impact Toolkit for...