Something digital to sell - Imagine | Articulate | Execute

Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.

In this energising episode of "Digitally Done," titled "Marketing Magic - Launch Strategies for Digital Success (Part 2)," hosts Nikki Cali, Sam Winch, and Lizzie Macaulay dive into the essentials of effective marketing. The focus is on how to turn your digital product into a sellable asset, covering everything from foundational tools to building a cohesive marketing ecosystem.

Lizzie opens with a discussion on the importance of a comprehensive marketing plan rather than merely creating a product and hoping it sells. Nikki highlights the need for engagement platforms and lead capture systems, while Sam emphasises the significance of clear messaging and emotional connection with your audience.

The trio discusses the critical components of a successful sales funnel, including the role of lead magnets and the balance between providing value and encouraging further engagement. They also address the importance of authenticity, trust, and community building in nurturing long-term customer relationships.

The episode wraps up with a focus on the post-sale experience, stressing the importance of customer feedback, offboarding, and creating a cyclical journey rather than a linear funnel.

Incase you'd like to listen back to Part one, here is a link to Episode 4 - Marketing Magic: Laying Your Runway Part 1

ACTION FOR THIS WEEK

Reflect on your marketing strategy and consider the advice shared in this episode. This week, take steps to enhance your marketing approach by:

1. Create a Community Space: Develop a community where your audience can engage with each other and with you. This could be a Facebook group, a forum, or another platform that fosters connection and ongoing engagement.
2. Clarify Your Marketing Ecosystem: Outline all the components of your marketing ecosystem. Identify what you have and what might be missing. Ensure everything is interconnected and cohesive, from your social media to your email list to your website.
3. Define Your Core Promise: Take a step back and clearly define the core promise of your product or service. What is the one solution or transformation you are offering? Be disciplined in finding this clarity and use it to refine your messaging.

Remember, there’s no one-size-fits-all answer. The goal is to design a digital product that aligns with your vision and meets your audience's needs.

We plan on releasing an episode weekly, so make sure to subscribe and be in the loop for when we drop our first episode into this series on Digitally Done!

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LEARN MORE ABOUT

Sam : https://samwinch.com.au

Nikki : https://wisdome.com.au

Lizzie : https://write-it.com.au