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Ep. 885 - Paul Fruitman (Chief Consultant, iSports Insights)
Apr 1 2024
Length: 33 mins
Podcast

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Ep. 885 - Paul Fruitman (Chief Consultant, iSports Insights)

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Summary
It's been over 11 years since Paul Fruitman came on the podcast. The Canadian sports executive has ventured from ticket sales to corporate to now looking at brand insights for the sports space. Fruitman talks about what changed and what hasn't since that time, and how everything matters now to a brand, less on what is in the stadium, but what eyeballs exist outside of it.

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