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Ep. 9 - Star Ratings and Research Transparency with Annika Abell, Carter Morgan, and Marisabel Romero
Apr 28 2024
Length: 44 mins
Podcast

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Ep. 9 - Star Ratings and Research Transparency with Annika Abell, Carter Morgan, and Marisabel Romero

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Summary
JMR Co-editor Karen Winterich talks with Annika Abell, Carter Morgan, and Marisabel Romero about the impact of star ratings relative to numerical ratings. Their findings are published in “The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions”. You’ll also want to hear how their experience complying with the new JMR Research Transparency policy when their manuscript was conditionally accepted.

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