• Ep.2: #BecauseofLuLaRoe: The Dream Vs. Reality

  • Mar 1 2022
  • Length: 34 mins
  • Podcast

Ep.2: #BecauseofLuLaRoe: The Dream Vs. Reality

  • Summary

  • LuLaRoe’s rise coincided with the rise of influencers and platforms like Facebook Live which retailers used extensively to sell their products and host online events. These platforms became the perfect medium for depicting the aspirational lifestyle that LuLaRoe was selling. Top sellers were encouraged to show off a flashy and upbeat lifestyle by posting about their achievements and using the hashtag #becauseofLulaRoe. So how did LuLaRoe retailers build their followings online, and what was the reality vs. the image they were creating? Author and Under the Influence podcast host Jo Piazza joins us this week to break down how social media and influencer culture contributed to LuLaRoe’s success. 

    Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.

    Find episode transcript here: https://the-rise-and-fall-of-lularoe.simplecast.com/episodes/becauseoflularoe-the-dream-vs-reality


    Hosted on Acast. See acast.com/privacy for more information.

    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Ep.2: #BecauseofLuLaRoe: The Dream Vs. Reality

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.