Should I Zig Instead of Zag in My Print on Demand Business?

Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you!

Alright, this one is a really fun + in depth one today! I am so excited to chat with y'all about this topic! And the topic? Should I zig instead of zag in my print on demand business?

Here's some of our topics!

• What is Zigging Instead of Zagging?
• How Can This Benefit Our Print on Demand Catalogs?
• Does This Mean Every Item Has to be Unique?
• How Can You Zig and Zag?

Note: We touch on this topic in my interview with Lizzie Smiley on the How to Sell Your Stuff Podcast!

Want to know this episode in a quick summary? You know I've always got you!

When we’re starting our Print on Demand businesses and learning to design, it’s great to look at trends and see what’s working. I think this is so essential in learning to see what other people are creating and it’s something we see in all facets of business and art. Young painters often recreate work from master painters to learn. The key to this? These recreations are creative exercises, not the end goal of what will be sold.

Personally, I think the worst thing I see about Print on Demand - and selling on most platforms in general - is to follow trends. I’ll say it a million times: I love a trend. Give me a disco ball, give me bows, give me glitter, give me funny and chaotic animal puns. I love them! And I love incorporating trends into my work. But, as someone who’s worked in a creative field for so long, I have to say this: Sometimes you need to zig when everyone else zags.

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SEASON TWO OF LISSA TALKS POD WILL HAVE 15 EPISODES!

*Marked explicit for accidental swears.

Mockup Photos | Your Photographer Mom Podcast | Photography Website | Instagram

And best of all? Three free mocks!

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More Information + Links About Print On Demand!
Total Disclosure: A few of these are affiliate links.

Literally forever obsessed with Printify. I use Printify for all of my print on demand printing and I'll never stop singing their praises. They're incredible!

For design work, I'm totally in love with Canva and also love finding extra artwork + fonts on Creative Fabrica and Creative Market.

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