Episode 109: Harnessing the Power of a Digital Nomad: A Conversation with Sandra Kokotovic
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Episode 109: Harnessing the Power of a Digital Nomad: A Conversation with Sandra Kokotovic
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About this listen
In this episode of the Throttle Up Leadership Podcast, Dr. John Dentico interviews Sandra Kokotovic, the co-founder and creative director of Snap Advantage. Sandra shares her journey from growing up in Romania to becoming a successful digital nomad and marketing expert. The discussion covers her early influences, the inception and challenges of Snap Advantage, the impact of living and working in over 20 countries, and the role of mindset and persistence in business success. Sandra also provides insights into influencer marketing, social media strategies for e-commerce brands, and the future impact of artificial intelligence in digital marketing.
00:00 Introduction and Guest Welcome
01:19 Sandra's Background and Influences
03:34 Founding Snap Advantage
06:15 Challenges and Resilience in Business
07:41 Digital Nomad Lifestyle and Its Impact
10:33 AI in Digital Marketing
14:02 Influencer Marketing Insights
17:49 Developing Social Media Strategies
25:29 Mindset and Business Success
27:59 Conclusion and Farewell
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