Welcome to the 9Innings Podcast where we Educate, Empower and Engage.

ON THIS WEEKS PODCAST: In this episode of the 9innings Podcast, Kevin Thompson, founder of 9i Capital Group, and Joy Slabaugh MTax, MA, LACMH CFP®, explore the emotional and psychological dimensions of financial decision-making. Kevin shares a personal story about a client’s emotional distress due to financial losses, emphasizing the importance of understanding clients' emotional experiences with money. Joy discusses her focus on the behavioral aspects of finance, highlighting how attitudes and beliefs about money impact happiness and financial decisions. The episode underscores the need for financial advisors to engage deeply with clients to foster better financial well-being.

Joy's Background and Focus (00:03:34)

Consumerism and Society (00:06:40)

Client Case Study (00:08:29)

Shifts in Client Behavior (00:11:12)

Psychological Manipulation in Marketing (00:12:35)

Approaching Financial Conversations (00:14:42)

Emotional Responses in Decision-Making (00:16:28)

Advisors' Growth Cycle (00:18:09)

Importance of Emotional Relationships (00:22:02)

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Corrections: Editing by http://SwoleNerdProductions.com

Disclosure: https://sites.google.com/view/9idisclosure/disclosure