Are there layers to client knowledge? How well do you really know yourself? And how do we tie these two crucial aspects together? Join Rona Lewis and Jeffrey Hansler, your favorite Biz-Souls hosts, as they dive into the nuanced world of understanding clients and knowing yourself.

(And yes, you’re not imagining it—Jeffrey’s “meat hook puppet” of an arm keeps popping into Rona’s camera space. Our tight studio quarters mean our hosts are always testing out new setups, making for hilarious and unplanned moments! Maybe next time he’ll draw a puppet face on it.)

Whether you are gearing up for a job interview, pitching to a new client, or navigating an ongoing partnership, understanding the inner workings of your client’s business, culture, and values can be a game-changer. But here’s the twist—it’s just as critical to understand yourself. How can you effectively connect if you’re not in tune with your own values and skills?

Episode Connections:

• Remember that time Jeffrey and Rona explored the art of authentic communication in “Just Say No! Maybe,” where they tackled the challenges of staying true to your own voice at work? Or the episode “Imagination and Its Importance to Business,” where they stressed the value of creativity in understanding others?

• The duo often brings a playful yet insightful approach to these discussions, drawing from their extensive backgrounds—Jeffrey, an expert in leadership and communication, and Rona, the “Play Instigator” who champions creativity and innovation in business.

Tune in as they explore the power of ‘knowing your client’ and share stories, tips, and strategies that will have you rethinking how you approach business relationships. With their trademark humor and candid insights, this episode is sure to leave you informed, inspired, and ready to connect on a deeper level.

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