Episode 17: Prime, Gatorade, BodyArmor and the Sports Slump Podcast By  cover art

Episode 17: Prime, Gatorade, BodyArmor and the Sports Slump

Episode 17: Prime, Gatorade, BodyArmor and the Sports Slump

Listen for free

View show details

About this listen

Send us a text

After the rapid sales decline of Congo Brands' influencer-driven Prime Hydration this year, Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher dig into the brand's boom-splat storyline to assess what this means for a slumping U.S. sports drink category.

No reviews yet