Summary

In this conversation, Chris Simmance interviews Harry Sanders, the founder of StudioHawk, an SEO agency. They discuss the differences in the SEO landscape between the UK, Australia, and the US, with a focus on digital PR. Harry shares his insights on the challenges of scaling a business, the importance of focusing on your zone of genius, and the need for continuous learning and adaptation. He also talks about his personal growth as a leader and his involvement in philanthropic endeavors. The conversation ends with a discussion on the future plans for StudioHawk in each market.

Keywords

SEO, digital PR, scaling a business, leadership, philanthropy

Takeaways

The SEO landscape is fairly similar globally, but there are some differences in specific areas like digital PR.

Scaling a business requires strategic thinking, focusing on your zone of genius, and adapting to industry trends.

Leaders should prioritize personal growth, philanthropy, and making a positive impact.

StudioHawk is focused on expanding in the UK, building a presence in the US, and solidifying its position in Australia.

Chapters

00:00 Introduction and Catching Up

06:19 Scaling a Business and Challenges

10:48 Future Plans for StudioHawk

Sound Bites

"The UK is a lot further ahead on things like digital PR... Australia is still learning what the hell DPR is."

"Who cares about the facts when you get a backlink?"

"To get from one level of growth to the next is almost twice as hard."