• Episode 22 - Patrick Hathaway - Sitebulb

  • Apr 22 2024
  • Length: 24 mins
  • Podcast

Episode 22 - Patrick Hathaway - Sitebulb

  • Summary

  • Summary


    Patrick, the co-founder and CEO of Sitebulb, discusses the value of Sitebulb for SEO agencies and the importance of clear explanations in audits. He highlights the need for efficiency and proactivity in agencies and the benefits of Sitebulb's prioritization feature. Patrick also shares a funny feature request and emphasizes the importance of effective communication in agencies. He concludes by discussing the challenges of overcoming switching costs and the need for agencies to adapt and choose the right tools.


    Takeaways


    Sitebulb is a website auditing tool designed to make audits easier and more efficient for SEO agencies.

    Clear explanations and prioritization are crucial in audits to help agencies communicate effectively with clients and developers.

    Efficiency and proactivity are key traits of successful agencies, and Sitebulb helps agencies achieve these goals.

    Effective communication, both within the agency and with clients, is essential for implementing audit recommendations and improving websites.


    Chapters


    00:00 Introduction and Elevator Pitch

    03:01 Sitebulb's Value for SEO Agencies

    04:12 Sitebulb's Focus on Website Audits

    06:04 The Importance of Clear Explanations in Audits

    07:25 Training and Communication in Agencies

    09:08 Efficiency and Proactivity in Agencies

    10:43 The Tangible Benefits of Sitebulb

    11:43 Weirdest or Funniest Feature Request

    13:08 Prioritization and Efficiency in Website Audits

    14:54 Choosing the Right Rabbit Hole in Audits

    15:48 Effective Communication in Agencies

    20:08 Overcoming Switching Costs in Agencies

    23:06 Adapting and Choosing the Right Tools


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