In this week's episode, we take a look at the best methods for finding ad graphics for book advertising. TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 224 of The Pulp Writer Show. My name is Jonathan Moeller. Today is October 25th, 2024 and today we are discussing the best methods for sourcing images for ad graphics. We'll also have an update on my current writing and audiobook projects. Let's go right to that. I am currently 61,000 words into Cloak of Illusion and am hoping to have that out before the end of November, since 61,000 words puts me about halfway through the rough draft, I think. I'm also 14,000 words into Orc Hoard, which will be the 4th Rivah book, and if all goes well, the final book I publish in 2024. In audiobook news, recording is underway for Shield of Conquest. That will be excellently narrated by Brad Wills, and it's also underway for Cloak of Spears and Ghost in the Tombs, which will be narrated by Hollis McCarthy. I think probably Cloak of Spears will come out first, but we will see how things play out for the rest of the month. So that's it. That is the update on my current writing project. Next month and next week, I want to do a new podcast series for the month of November that I’m going to call Moeller Writing Tips Month as sort of a gentler alternative to National Novel Writing Month (or NaNoWriMo) for a couple of reasons. The NaNoWriMo organization has had a number of problems over the years, especially recently, so I don't feel comfortable endorsing it anymore. I've also begun to wonder if NaNoWriMo is a bit like a shock diet. If you talk to doctors and other medical experts about weight loss, they say the best way is always to make small, sustainable changes that you can keep up with over time. It's better to lose like a pound a month and keep it off than it is to lose like, 5 or 10 pounds a month in a shock crash diet only to gain it all back once you go back to your own old habits because that kind of a weighty yoyoing is very hard on the body. I wonder if National Novel Writing Month, where you write 50,000 words in a month is like that for a lot of people; it’s sort of a crash diet. For someone like me, Ghost in the Tombs was my 156th novel. I typically can write a rough draft or novel in a month if I don't have anything else come up. So for me, that's normal, but for most people who don't have that kind of experience, I wonder if National Novel Writing Month would be the sort of writing equivalent of those crash diets that might leave you worse off than you were to begin with. So with that in mind, next month I'll start a podcast series discussing gentler ways one can ease into the regular habit of writing. More discussion on that topic next week and next month. 00:02:45 Main Topic: Sourcing Ad Graphics Now onto our main topic for the week, sourcing ad graphics. Before we get into that, a disclaimer. I am not a lawyer and none of what I'm about to say is actual legal advice. You obtain actual legal advice by hiring a lawyer who is qualified to practice in your jurisdiction. It is very important (to continue the disclaimer) to be on firm footing with the copyright of your ad image. If you don't own the image or the right license to use it, you're infringing on someone's copyright and they can respond either legally or through the places where your book is sold. This is less of a problem with ad images than is with book covers, but it still can happen. With that in mind, some of the free stock images sites have restrictions on commercial use or modification of the images. It's a good idea to read the licenses carefully. Some of these sites have often not gotten the appropriate clearances from the models in the pictures, so be cautious of using images with identifiable faces from those types of sites. If you're not familiar with the legal term, a model release is when a model or someone in a stock photograph appears in the stock photograph. They sign a release that gives the rights for their likeness to be used for the commercial image and not all free stock image sites do that. Good stock image sites like Shutterstock or iStock Photo or Dreamstime will clearly state on the image page whether or not a model release has been included. If a model release has not been included, you can't use it for commercial purposes, and though it is not terribly likely, you can open yourself up to legal liability that way. In that vein, be also cautious about Creative Commons sites, since copyrighted work frequently ends up on those sites. This is also true of the free stock image sites, where sometimes people will pirate images and post them there. Also, many Creative Commons photos are restricted from commercial use, modification, and/or the artists require attribution. Tread carefully and make sure you understand the conditions of using images with any of the various Creative Commons licenses. And before we get into further details, ...
