It’s not often you get the opportunity to chat with a successful brand co founder that sold to a multinational for 200 Million Pounds just 10 years after launching their brand in the UK.

The brand is of course Grenade. Launching in the UK in 2010 with the vision of being an iconic weight loss product and the go to brand within Sports Nutrition.

This really is a fabulous chat with Juliet Barratt who with husband Alan identified a gap in the market then took the Grenade brand into 80 countries over a decade, before selling to Mondelez International in 2021.

This is a great listen for anyone in the food and beverage game. I hope you enjoy episode #26 of The Food Mentor Podcast.

https://www.business-sale.com/news/business-sale/mondelez-acquires-grenade-at-40x-multiple-221314

David Burns is also the founder of DJB Food Group and Creme design helping manufacturers, brands and entrepreneurs develop innovative new products and brands to distribute into retail. In 2024 our clients will have achieved $60mil in sales from brands and product ranges we have developed in the prior 24 months. Reach out for a chat anytime!

Would you like to be a guest on our show or sponsor an episode to reach your target audience?
Connect with us anytime david@djbfoodgroup.com