With the worldwide value of the Augmented Reality market set to exceed $50 billion by 2024, our guests this week help us to understand what forces are driving this dramatic growth, and what opportunities there are for immersive storytellers like yourself. We begin with Alex Fleetwood, Head of Niantic's London Studios, the company behind Harry Potter’s Wizard’s Unite and the worldwide phenomenon that is Pokémon Go. We’re also joined by Susan Cummings and Taavi Kelle who are going to take us on an AR adventure with Wallace and Gromit.

With Alex Fleetwood from Niantic, and Susan Cummings and Taavi Kelle, from Fictioneers.

Alex Fleetwood, Head of Niantic's London studio - https://www.linkedin.com/in/alexfleetwood/

Susan Cummings, Fictioneers - https://www.linkedin.com/in/susanicummings/

Taavi Kelle, Fictioneers - https://www.linkedin.com/in/taavikelle/

Presenter: Shehani Fernando

Producers: Chris Hogg & Shehani Fernando 

Assistant Producer: Max Bower

Executive Producer: Will Saunders 

Editing and sound design: John Wakefield & Matt McGuinness 

The title track is: ‘A Thousand Years’ by David A Molina 

Additional music: Neil Cullen & 'Time to Leave' by Ketsa, courtesy of the Free Music Archive

Resources:

Niantic: https://nianticlabs.com/en/ @nianticLabs

Pokémon Go: https://pokemongolive.com/en/ @pokemongoapp

Pokéman Go Fest https://pokemongolive.com/en/events/fest/2020/

Tiny Rebel Games: https://www.tinyrebelgames.com/ @tinyrebelgames

Fictioneers www.fictioneers.co.uk @fictioneersLtd

The Big Fix Up: https://www.thebigfixup.co.uk/ @thebigfixup

Beasts of Balance: https://beastsofbalance.com/ @beastsofbalance

Spark AR - https://sparkar.facebook.com/ar-studio/

Snapchat Lens Studio - https://lensstudio.snapchat.com/

Niantic's Real World Platform - https://nianticlabs.com/en/blog/nrwp-update-110619/

Niantic's Creator Platform - https://niantic.dev/ 

Thanks:

Special thanks to Fictioneers, Aardman Animations and Niantic for the use of audio clips in this episode.

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