• Episode 33: Evolution of Concierge Medicine Marketing with Michael Tetreault

  • Mar 12 2025
  • Length: 52 mins
  • Podcast

Episode 33: Evolution of Concierge Medicine Marketing with Michael Tetreault

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  • Summary

  • In this episode, Steven Schwartz and Michael Tetreault discuss the evolution of concierge medicine and the importance of effective marketing strategies for medical practices. They explore various aspects of digital marketing, including website design, patient retention, and the significance of building strong relationships with patients. The conversation highlights the need for medical professionals to adapt to changing patient expectations and leverage technology to enhance their practices.


    Chapters


    00:00 Introduction to Concierge Medicine and Marketing

    03:00 The Evolution of Concierge Medicine

    05:20 Concierge Medical Marketing: Services and Strategies

    11:25 Designing Websites to Convert

    14:07 Understanding Customer Avatars and Targeting

    19:52 The Power of Marketing Automation

    27:27 Automating Patient Engagement

    28:52 The Importance of Connection in Healthcare

    30:42 New School Marketing Strategies

    34:38 Understanding the Need for Marketing

    42:25 Creating Value in Patient Relationships

    43:46 Free Resources for Medical Professionals

    45:48 Recommended Reading for Growth

    48:25 Personal Reflections and Faith
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