• Episode 36: Emma Downer

  • Sep 4 2023
  • Length: 23 mins
  • Podcast

Episode 36: Emma Downer

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  • Summary

  • Emma is a DIY content creator who is revolutionising the way people learn and master DIY skills. In March 2020, Emma began posting how-to videos for individuals struggling with DIY challenges. Today, Emma's DIY videos have had a staggering 250 million views. She’s collaborated with huge brands such as TikTok, Pinterest, B&Q, and Dremel and amassed a following of over 850,000 devoted fans. Emma was one of two emerging creators commissioned to create shorts for Pinterest produced by BBC Studios.



    In this episode, Katrina and Emma discuss -


    • The inspiration and story behind DIY With Emma


    • How she is segueing into fashion and other ventures


    • What it was like working with the BBC Studios team on the recent Pinterest collab



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