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Episode 4: Funnel of Love
Dec 14 2020
Length: 7 mins
Podcast

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Episode 4: Funnel of Love

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Summary
Understanding the marketing funnel concept is fundamental to how we as marketers plan campaigns and measure success. It's a flawed abstraction to be sure, but it's still one of the better tools we have for understanding and optimizing the customer journey. If you grasp the basics of the funnel, you're halfway to being able to plan an effective campaign.
Show notes:
Funnel Illustration
Digital Funnel Illustration

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