Episode #007 Repurposing Your Content to Create Digital Products [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts. Terrica Strozier, that's me a brand designer and sugar attic and Vanessa Shepherd launch strategist and content creator. With the love of all things Disney each week, you'll hear, our behind the scenes conversations and expert advice on marketing and launching your next offer while doing it all ethically and organically. And given that bro marketer advice, the book. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to episode seven of the marketing and cocktails podcast. Today's episode is all about repurposing your content to create digital products, which is super important as we embark on the holiday season. And many of us are prepping for launches first and foremost, black Friday, which is right around the corner. So hopefully today's episode gives you some ideas on products to [00:01:00] create. If you don't have one already lined up. And help make your upcoming launch. If you do decide to launch just a little bit easy because in this day and age, We all deserve just a little bit of easy so let's jump right in So let's start about using what you have to create digital products. Vanessa: So we can't stress this enough. Absolutely. Can't stress this enough. If you create content on a regular basis, you literally have. A treasure chest that you can pull from any time to whip out a brand new product. And I know that sounds crazy to a lot of people cause like, I don't understand how that, how that works. I'm creating one thing, I'm putting it up in one spot. How is that supposed to lead me to create a whole bunch of other stuff really easily? Well, let's walk through a few examples. Shall we? the best one that I, that comes to mind that has the most flexibility. Is blog posts. if you blog, [00:02:00] even once , a week, once a month, by the time you do it for, I don't know, a couple months to a year, two years, however long, depending on how often you're creating stuff, you can actually take those blog posts, find common topics or common threads, and reassemble them in different ways. So you can use say a blog post on a specific topic. I don't know. Maybe you're. Blogging all on a set of recipes and you can, you can actually take all those blog posts and all the recipes and assemble them into a recipe book. And you can have that as a digital product, as an ebook, when you're ready, when you have like a huge audience and you want to go, into like the offline realm, you can also assemble it into a physical product. There's so many different ways that you can repurpose. Your blog posts and reassemble that content into creating digital products. We took all of the blog posts that had ever done on the topic of Pinterest and I assembled them into a course, and that was the first ever Pinterest course that I created [00:03:00] Pinning for Business. You can also take them and make them into, to digital downloads. You can take how to blog posts and turn them into worksheets. Like there's so much potential. And that's why I keep stressing that if you create content, you have so much potential to pull out other types of content without having to really reinvent the wheel and waste a ton of time in the process Terrica: I'll come at it from a different angle. Cause I don't blog a lot. but as a designer and anyone else who is in more of a one-on-one creative field, so photographers or designers, or even web designers, many of us have. Either done something for a client it was a rejected concept. Nobody decided to use it. Maybe you decided to design something for yourself and then you don't quite love it, but you started, but you never quite [00:04:00] finished or that's just sitting on your hard drive. I have a whole folder of half done projects I would take some of my all rejected concepts, spruce them up a bit and. if I wanted to, depending on where your audience is, you could use Canva or InDesign or make them an editable PDF. And then now you have a template that you can like pop up in your shop and sell, and it hasn't really cost you any time because you always had it there. So now you're just sprucing up it and making it like cohesive and come together. Also, if you have a process that you do for your business, that for some people they think yeah. That nobody will ever know, but I'll use an example. A lot of creatives used Dubsado. People are always looking or ways to effectively use that CRM. Even better than what they have. And if they're in the same niche as you, or the same industry that really [00:05:00] could use it, you can easily turn that into a quick little ebook or a little mini course so that someone can use those and they can immediately see the results in their business. Vanessa: Absolutely. Like even. You know, you're talking about those digital service providers like photographers. I ...
