Episode 72 - The One Sales Rule You Should Never Break: Lessons from Ben Brown Podcast By cover art

Episode 72 - The One Sales Rule You Should Never Break: Lessons from Ben Brown

Episode 72 - The One Sales Rule You Should Never Break: Lessons from Ben Brown

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 “Sales is simple, but it’s not easy. The process will set you free.” – Ben Brown Sales isn’t about winging it. It’s about discipline, patience, and process. If you’ve ever wondered why your deals stall, your prospects ghost you, or your close rate is inconsistent, it’s probably because you’re breaking the rules of sales success. That’s why I was pumped to have Ben Brown on Call The Damn Leads. Ben is a seasoned sales trainer and author of "Master the Art of Closing the Sale". With years of experience across multiple industries, he’s seen every mistake in the book—and more importantly, he’s built a repeatable process to fix them. We cover: ✅ The #1 sales law you should never break ✅ Why buyers are liars—and how to get the truth ✅ The biggest mistake salespeople make when closing ✅ How to turn rejection into fuel for success ✅ Why sales is like martial arts—and how to train for predictable wins If you want to close more deals, increase your confidence, and stop feeling like every sale is a gamble, this episode is for you. Key Takeaways from This Episode 🏆 The First One Who Talks Loses Ben shares a legendary 11-minute silent close—where he waited over 12 minutes for the prospect to make a decision. “The first one to talk loses. Once you’ve made your pitch, shut up. Let the silence do the work.” Most salespeople talk themselves out of deals because they can’t handle the silence. But if you’ve built your process correctly, your prospect already has everything they need to say yes. 🔥 Your Close Starts at the Beginning A strong close doesn’t happen at the end of the pitch—it’s built throughout the entire process. “Sales is like building a house. If you do the foundation and walls correctly, the close is just the chimney on top.” If you’re using dozens of closing techniques, it means you didn’t build the foundation correctly. A solid sales process removes objections before they even come up. 🎯 Buyers Are Liars—But You Can Get the Truth People lie in sales conversations. Not because they’re bad people, but because they: Don’t want to hurt your feelings Feel pressure to give an answer Aren’t sure what they actually want Ben’s solution? Ask the right questions early to control the process: “When you make a big purchase, do you usually decide quickly or take your time?” “What would need to happen today for you to feel confident moving forward?” “You should never assume a prospect wants to buy—your job is to prove their guilt beyond a reasonable doubt, like a lawyer in court.” The Secret to Sales Success: Reps & Process Ben compares sales to martial arts: 🥋 If you don’t train, you’ll get knocked out in the real world. 🥋 If you only study theory, you’ll panic under pressure. 🥋 If you don’t follow a system, you won’t be consistent. That’s why a structured, repeatable process is the only way to win in sales over the long term. “The process will set you free. If you don’t know where you are in your process, you’re being disrespectful to your prospect.” Want predictable success? Master your process and trust it. Connect With Ben Brown Ben helps sales professionals build repeatable, high-performance closing processes. If you want to sharpen your skills, check him out: 📖 Book: Master the Art of Closing the Sale (Available on Amazon & Barnes & Noble) 📺 YouTube: 360 Sales Consulting🌍 Website: 360salesconsulting.com📅 Schedule a Call: MeetWithBenjamin.com Final Thoughts: Are You Playing to Win? The biggest difference between top sales professionals and everyone else? 🚫 They don’t rely on talent—they follow a process. 🚫 They don’t wing it—they know exactly where they are in the sales cycle. 🚫 They don’t fear rejection—they see it as part of the game. If you’re serious about increasing your close rate, take action today: ✅ Audit your process—do you have a repeatable system? ✅ Practice silence—can you handle 10+ seconds of dead air? ✅ Get the truth from prospects—ask better questions early. _____________________________________________________________________________________________________ 📢 Call The Damn Leads Every week, I bring real-world sales stories, tactical strategies, and no-BS conversations to help you close more deals, build better businesses, and get out of your own way. ✅ Follow Drewbie: 📍 Facebook: https://www.facebook.com/drewbierides 📍 Instagram: https://www.instagram.com/callthedamnleads 📍 Podcast Website: https://callthedamnleads.com/pages/podcast 📢 Want to be a guest? Share your wildest sales story: https://callthedamnleads.com/pages/podcast 🔥 Now go Call The Damn Leads!
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