Welcome to Season 4 of TinySeed Tales, where we follow the founders of one SaaS startup throughout a few years as they share their struggles, victories, and failures.

In the first episode of Season 4, Rob introduces us to Colleen Schnettler, the cofounder of Hammerstone. Colleen is a self-taught Rails developer, and this season will follow how Hammerstone eventually becomes Hello Query – an AI-powered chatbot that runs custom reporting on your data. Colleen is one of 27 startup founders from TinySeed’s Fall 2022 accelerator batch.

• (2:16) – TinySeed Tales Season 4 with Colleen Schnettler
• (3:57) – Custom reporting in Laravel and Rails
• (7:05) – Becoming an “atypical founder”
• (14:11) – Entrepreneurship as a military spouse
• (16:17) – Motivations for joining TinySeed
• (19:15) – A recent low point, and high point in the business
• (25:00) – Big plans and risky moves ahead

• TinySeed Applications open on February 10th
• Colleen Schnettler (@leenyburger) | X
• Colleen Schnettler (@leenyburger.bsky.social) | Bluesky
• Refine by Hammerstone
• Hello Query
• Software Social Podcast
• TinySeed Tales | Season 1 | Castos
• TinySeed Tales | Season 2 | Gather
• TinySeed Tales | Season 3 | Cloudforecast

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify