From overseas battlegrounds to overseeing booze regulations to fighting human trafficking and cleaning up county government, Bentley Nettles has been a busy man.

Oh, and he wrote a book, because of course he did.

The book captures a leadership philosophy honed over the course of his impressive career. As a Brigadier General (JAG) in the Army, Executive Director of the Texas Alcoholic Beverage Commission (TABC) and Brazos County Commissioner.

The philosophy? Pretty straightforward. Embrace different perspectives, invest in people, encourage creative problem solving, provide meaningful work and seek constant feedback.

The results? Nothing short of amazing.

🐱 Bentley was deployed to multiple combat theaters around the world, including Bosnia, Afghanistan, and Iraq and earned the Legion of Merit, Bronze Star Medal and Purple Heart Medal for his service.

🐱 He reduced permit approval time from 85-89 days to 48 hours at TABC.

🐱 While there, he created a system for identifying human traffickers that was so successful it’s been replicated in 12 states.

🐱 He founded Brazos Valley Cares, a non-profit group dedicated to serving military veterans and their families.

My takeaway? It’s not just about the philosophy, it’s about living it. That’s what Bentley Nettles has done. Is doing. And will continue to do.

We’d do well to follow his lead.

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Let the desuckifying begin.

You can follow Bentley on LinkedIn. And check out his book, “Creating Excellence: Insights for Leaders and Their Legacy” on Amazon.

If you enjoyed the conversation and would like to dive deep into some of your own challenges at work, I invite you to schedule a free half-hour discovery session, where we can explore new, desuckified possibilities for your future.

Bye, everyone!

Bonus question for our audience:What do you like to see in your leaders? If you can answer that question, then you can probably help shape the leaders that you want to have over you—or become that leader.

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