• Episode 86: Heather McLeod (Authority Brands)

  • Aug 27 2024
  • Length: 39 mins
  • Podcast

Episode 86: Heather McLeod (Authority Brands)

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  • Summary

  • In this episode of FranchiseU!, Kathy sits down with Heather McLeod, MBA, CFE, Chief Growth Officer at Authority Brands. McLeod oversees the key growth drivers for the premier home service franchisor in North America. She is also a franchisee with Woofie's Pet Sitters, Dog Walkers & Mobile Pet Groomers. This special episode offers you sage wisdom from both a franchisor’s and franchisee’s perspective.

    Heather McLeod’s focus at Authority Brands is on increasing same-store sales for existing franchisees and expanding the network with new locations across the US and Canada. With a proven track record, McLeod excels as a change agent, revitalizing programs, systems, and processes. She is skilled in building collaborative, high-performing teams and has a strong background in creating scalable marketing systems to support ongoing franchise growth. McLeod holds an MBA in Marketing and a BBA in Entertainment Marketing and Management, and actively contributes to community organizations such as the Boys and Girls Clubs of Metro Baltimore and the Women’s Franchise Network. Her specialties include lead generation, digital marketing strategy, branding, cross-functional team management, and franchisee relationship building.
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