• Episode 97 - Branding Frameworks - Making Sense of the Alphabet Soup

  • Jul 30 2024
  • Length: 30 mins
  • Podcast

Episode 97 - Branding Frameworks - Making Sense of the Alphabet Soup

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  • Summary

  • In this episode of Big Branding Small Business, we take a deep dive into the often confusing world of branding frameworks. With countless P's, C's, and R's floating around in the marketing space, it can be overwhelming for small business owners to know which frameworks are truly essential for their branding strategy.

    Join us as we demystify these frameworks and break down the "alphabet soup" into three manageable categories: Core Frameworks, Supportive Frameworks, and Specialized Frameworks. We'll guide you through the foundational Core Frameworks, like the classic 4 P's of Marketing and the customer-focused 4 C's, to help you build a strong brand foundation.

    Whether you're a startup or looking to refine your existing brand, this episode offers practical insights and actionable steps to make your branding efforts more effective. Tune in to discover how to prioritize what truly matters and create a branding strategy that resonates with your audience.

    By the end of this episode, you’ll have a clear roadmap to navigate the complexities of branding and empower your small business to achieve big success.
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