Episode VI: Branding Podcast with J.A. Adande, B.J. Armstrong cover art

Episode VI: Branding

 Preview

$0.00 for first 30 days

Try for $0.00
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.

Episode VI: Branding

By: NBA Entertainment, Pushkin Industries, Audible Originals
Narrated by: J.A. Adande, B.J. Armstrong
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

View show details

About this listen

 In the 1990s, everyone wanted to “Be Like Mike.” How did Michael Jordan manage to turn his basketball success into a booming business way before big-money endorsement deals for athletes were really a thing? “Beyond the Last Dance” host J. A. Adande and co-host B.J. Armstrong explore these questions with Jordan’s long-time advisors, Curtis Polk and Estee Portnoy, and they play never-before-heard audio from the vaults.©2020 NBA Entertainment (P)2020 NBA Entertainment
All stars
Most relevant  
Great story how MJ built a brand around his name. MJ is not only the best basketball player but a great business man. Personal Branding

It is not about MJ

Something went wrong. Please try again in a few minutes.