In this episode of the Estate Agency X podcast, Mark and Rob sit down with Tony Beales, founder of Millbanks, to delve into his four-decade journey in estate agency. Tony shares how the industry has evolved, from the challenges of limited training and communication in the early days to the game-changing role of technology today. He explains how modern tools are helping agents focus on the human connections that define the profession.

Tony reflects on the milestones that shaped Millbanks, including surviving natural disasters and navigating the 2008 financial crisis. He explains how strategic decisions, such as expanding into new premises, helped the business grow into the success it is today. With a passion for mentoring, Tony offers invaluable advice on how to scale a business without overwhelming your team.

In 2024, Tony made the courageous decision to transition Millbanks to a self-employed model, embracing a fresh approach in a challenging economic climate. He opens up about the personal and professional challenges of making such a significant change and the support he received from family and peers that made it possible.

Looking ahead, Tony shares his thoughts on building a strong brand, integrating systems, and using technology and social media to empower agents while safeguarding brand integrity. This episode is filled with insights, inspiration, and practical takeaways for anyone in the estate agency world.

Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?

Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.

Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.

Estate Agency X is a part of Iceberg Digital. Click here to explore more


Discover where you are in your The Estate Agency Business Journey Today!

Answer 26 questions and we’ll show you where you are and how to move forward.

Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.

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In this Estate Agency X podcast episode, Mark and Rob look back a month after the Estate Agency X 9 event, reflecting on the deeper, long-lasting insights that have been shaping agents’ approaches. Mark revisits his 2018 prediction about a “new era” in estate agency, a divide that’s now here, where agents are moving toward a more strategic approach that shows value through precise data, strong brand identity, and targeted marketing. He explains how these elements, when combined correctly, create a powerful narrative for clients. Without the right data, he warns, brand and marketing efforts can miss the mark, resulting in empty buzzwords rather than meaningful impact.

One of the standout moments remains Daniel Priestley’s session, which inspired agents to think beyond traditional methods. Daniel highlighted how memorable, value-driven brands are using digital tools to create genuine connections with clients. His approach to branding has led many agents to reconsider how they present their agency’s unique strengths.

Reflecting on the estate agency panels, Mark and Rob discuss how the self-employed model and scalable, data-driven strategies have stirred significant interest. The first panel encouraged agents to embrace autonomy without isolation by leveraging tech and centralised data to build structured operations, while the second panel offered real-world tactics for scaling without compromising on quality or fee integrity. Insights on AI and nurturing systems have already inspired agents to build sustainable growth models that prioritise service excellence.

As they wrap up, Mark and Rob celebrate the community spirit that EX9 created and the impact it’s still having. For listeners aiming to lead in this evolving industry, this episode delves into the tools and mindsets essential for thriving in the “new era” of estate agency.

Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?

Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.

Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.

Estate Agency X is a part of Iceberg Digital. Click here to explore more


Discover where you are in your The Estate Agency Business Journey Today!

Answer 26 questions and we’ll show you where you are and how to move forward.

Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.

Try It Now

In this episode of Estate Agency X, Mark Burgess and Rob Brady welcome Stephen Geer, co-director of RedRoots Property, as he shares his inspiring journey from healthcare to estate agency. Along with his brother Matt, Stephen has successfully transformed their family-run business into a key player in the Yorkshire market, using strategies like video marketing and a fresh approach to off-market properties to stand out in an increasingly competitive landscape.

Stephen discusses the importance of blending financial performance with a strong company culture, highlighting how this balance has been vital to their success. He reflects on the challenges of onboarding new partners, particularly through the experiences of Laura and Ben, showing how a supportive, values-led approach can break away from traditional perceptions of estate agents. By focusing on genuine relationships and community, RedRoots have built a team that cares deeply about its clients, rather than simply chasing the next deal.

The conversation also explores the tools and innovations shaping the next generation of estate agencies. Stephen explains how RedRoots are making use of advanced systems and marketing techniques designed to enhance the customer journey, ensuring that both agents and clients feel fully supported. Looking ahead, Stephen shares his vision for growing the business through strategic partnerships, while maintaining their focus on cultural integrity and exceptional client service.

If you’re an agent who’s looking to create a business that thrives on both performance and a strong company culture, this episode is for you. Ask yourself, what steps are you taking to ensure your agency delivers not just results but a meaningful experience for your clients and your team?

Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?

Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.

Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.

Estate Agency X is a part of Iceberg Digital. Click here to explore more


Discover where you are in your The Estate Agency Business Journey Today!

Answer 26 questions and we’ll show you where you are and how to move forward.

Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.

Try It Now