• Event 16: Podcast Movement 2023: It Pays to Podcast - How TWiT launched Club TWiT with Memberful

  • Sep 14 2023
  • Length: 25 mins
  • Podcast

Event 16: Podcast Movement 2023: It Pays to Podcast - How TWiT launched Club TWiT with Memberful

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  • Summary

  • At Podcast Movement 2023, Jen Matichuk of Memberful and Lisa Laporte of TWiT.tv give creators an inside look at how the long-running tech podcast network TWiT grew its community and revenue by partnering with Memberful.

    • Lisa goes into the hesitations and benefits of launching a paid membership for an established podcast network and how losing 60% of advertisers in the pandemic led TWiT to try subscriptions to diversify revenue
    • Launching simply with ad-free content and a Discord community avoids disrupting their ad-supported audience and starting with 1-2 membership tiers, focusing on delivering promised perks before expanding offerings
    • She shares how their community loves interacting with hosts in Discord, getting ad-free shows, and supporting TWiT's growth
    • TWiT also promotes Club TWiT organically in show ads, social posts, newsletters - without overwhelming non-members

    Hosts: Jen Matichuk and Lisa Laporte

    Download or subscribe to this show at https://twit.tv/shows/twit-events.

    Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit
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