Evergreen Journal by Tugboat Institute

By: Tugboat Institute Members & Evergreen Thought Leaders
  • Summary

  • These are the stories of the Evergreen® movement. Evergreen leaders are seasoned entrepreneurs, CEOs and presidents with the vision, creativity, resourcefulness, patience and grit to build and scale a business that will stay private indefinitely. They measure success by how well they deliver on their mission and how well they embody the Evergreen 7Ps® Principles: Purpose, Perseverance, People First, Profit, Private, Paced Growth, & Pragmatic Innovation. CAPITALISM AT ITS BEST™ Tugboat Institute is a membership organization that brings together Evergreen businesses across industry sectors to share best practices and unique insights, and to develop trusted bonds for their respective Evergreen paths.
    Copyright@2023 Tugboat Institute
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Episodes
  • The Secret Sauce: A Culture of Connection = A Thriving Organization
    Oct 24 2024

    Tugboat Institute® member Kirk Aubry leads Savage Services, a transportation company based in Utah that moves and manages critical materials. In the years he has led the company, they have seen impressive growth. Rather than simply sit back and admire their success, Kirk asked himself, why? He spent dedicated time and effort exploring this question, and has reached a clear conclusion: connection.

    Connection is, in Kirk’s words, “The Secret Sauce” that has allowed for Savage’s success and growth. Connection amongst team members, with their customers, and with their community. This realization is, in many ways, a great confirmation of the Evergreen® model and mindset, because creating connection starts with communication, care, and a focus on People.

    Listen and be inspired to examine and improve connection throughout your organization.

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    20 mins
  • Culture is not Enough: Evergreens Need Strategy to Survive and Thrive
    Oct 10 2024

    Jeff Patterson is the CEO and founder of Gaggle, an EdTech software company that exists to protect students in schools. As a company founder, he has fought hard to create and build Gaggle, and along with it an entire industry, and he has remained committed to the Evergreen® path throughout. However, as committed as he is to the Evergreen 7Ps® principles, he has had a nagging feeling for years that he needs more than a wonderful culture to survive for the long term.

    In this Tugboat Institute® talk, Jeff shares his own journey toward creating a meaningful and effective strategy for Gaggle. After searching in vain for the “right” strategy, he embarked on his own learning journey, reading many books and talking with many leaders about the ingredients of an effective strategy. Here, he shares his learnings and explains why, in his eyes, culture is important, but without a strong strategy, it’s not enough.

    Liusten and be inspired to dig deeper in your efforts to create a strategy that is just right for your company.

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    20 mins
  • Hidden Champions: Success Lessons of the Most Secretive Global Market Leaders
    Sep 26 2024

    When he was still researching and teaching at university in Germany, Professor Hermann Simon undertook to study the landscape of market leaders in exports around the world and in different industries, with the goal of identifying the characteristics of the companies that managed to find their way into that selective group. What he discovered surprised him; it was not the giants he expected who occupied the top spots. It was, instead, predominately middle market companies who remained relatively unknown who were the clear leaders. Many of them came from Germany.

    In this Tugboat Institute® talk, Professor Simon shares key learnings from his work on his subsequent book, Hidden Champions: Lessons from 500 of the World's Best Unknown Companies. The Hidden Champions are different from Evergreen® companies, but they share some important and interesting characteristics. Professor Simon went a step beyond simply articulating his theory on Hidden Champions. Following publication of the book, he left the university and founded his own company which, following the steps he outlined in the book, he has grown into a Hidden Champion itself.

    Listen to this talk, consider the characteristics of the Hidden Champions, and see if any of them might help your company.

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    22 mins

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