Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized, respected author, podcast guest, and brand strategist.

• What inspired you to focus on brand differentiation? your upcoming book, "The Power of Differentiation"?
• Give us an example of the benefits of brand differentiation and how it transformed a client's business.
• What are the most common challenges companies face when trying to identify their unique competitive advantages? How can they overcome them?
• Why is it crucial for companies to move away from a commodity mindset, and how does this shift affect their overall performance and employee morale?
• How do you approach the process of brand re-engineering, and what key elements do you focus on to ensure a brand stands out in a competitive market?

Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized, respected author, podcast guest, and brand strategist. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency specializing in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. He has an upcoming book entitled, The Power of Differentiation, Win Hearts, Minds and Market Share that will be distributed by Simon and Schuster globally. Barry’s goal is to inspire over one million people with its message.

If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review.

The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

Cole is a multifaceted powerhouse, seamlessly blending his talents as a solo rap/hip-hop performer, public speaker, financial strategist/coach, cryptocurrency expert, and Forex A.I. algorithmic trader.

• What is it like managing 35 employees daily with so much responsibility?
• How did you develop a strong work ethic?
• Why should people invest in Bitcoin?
• Why should businesses transact and accept Bitcoin as a payment option?

Cole is a multifaceted powerhouse, seamlessly blending his talents as a solo rap/hip-hop performer, public speaker, financial strategist/coach, cryptocurrency expert, and Forex A.I. algorithmic trader.

Since 2016, Cole has been electrifying audiences with his dynamic hip-hop and rap performances, captivating crowds from intimate venues to large stages from Vancouver down to Texas.

He left his construction company as a superintendent managing 4 towers simultaneously with up to 35 employees, to pursue crypto full-time. Cole has been a business owner since age 25, and he's 34 today.

If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review.

The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

Sharon Zehavi is the dynamic force behind "Sex Up Your Brand" – a groundbreaking approach that infuses attitude with organic strategies to elevate your exposure and outreach. With over 15 years of global experience in marketing and advertising, Sharon has left an indelible mark on everything from multi-million dollar campaigns to impact-driven startups.

• What are the misperceptions about branding?
• What are the biggest mistakes entrepreneurs make regarding their brand online?
• How do you create a brand that is memorable and impactful?
• What is the ONE thing you must keep in mind when building your brand online?
• How can speaking help you grow your brand and business?

Sharon Zehavi is the dynamic force behind "Sex Up Your Brand" – a groundbreaking approach that infuses attitude with organic strategies to elevate your exposure and outreach. With over 15 years of global experience in marketing and advertising, Sharon has left an indelible mark on everything from multi-million dollar campaigns to impact-driven startups.

But Sharon's expertise doesn't stop there. She's also a best-selling author, TV host, and producer, with a knack for bringing out the best in speakers. Having coached over 400 international speakers, Sharon knows how to help you shine on any stage.

From sharing stages with celebrities like Brooke Shields and Michael Douglas to empowering entrepreneurs worldwide, Sharon Zehavi is your go-to guide for transforming your brand with flair and finesse.

If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review.

The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.