In this episode of the Best of Midland Texas Podcast, hosts Ryan Shewchuk and Terra Avery discuss the art and science of planning a live music festival. Join them as they sit down with Lisa Grissom, a seasoned event designer and co-founder of Promising Projects, who shares her extensive experience in organizing the Tall City Blues Fest in Midland, Texas. https://tallcitybluesfest.com Packed with insights into the world of live music production, this episode covers everything from the foundational elements of blues music to the logistical challenges of setting up a festival. Lisa offers a detailed narrative on how she and her team have evolved the Tall City Blues Fest over the years, including venue changes, lineup curation, and the unique cultural significance of blues in the Midland Texas community. Listeners will learn about the meticulous planning that goes into hiring musicians, technical production, and creative elements that make each festival a standout event. The episode also explores the broader impact of live music events on local businesses and the community, highlighting the importance of collaboration and innovation in event design. Thank you to our guest, Lisa Grissom, for sharing her valuable expertise. Connect with us on social media to stay updated on future episodes, and subscribe to the Best of Midland Texas Podcast to never miss an episode. If you're passionate about local businesses and have a story to share, reach out to us – we'd love to feature you on the podcast! CHAPTERS: 0:00 - Intro 0:40 - What is an event producer 3:28 - Upcoming Events 8:42 - Tall City Blues Fest 15:14 - Festival Planning Timeline 19:40 - Involvement in Festivals 21:04 - Are you a blues lover 29:30 - Education for Event Producers 32:00 - Working in Uncertainty 38:50 - Curating the Experience 52:04 - Choosing the Right Venue 58:16 - Favorite Events 58:50 - Bucket List Events 1:07:27 - Nightmare Artists 1:15:24 - Creating a Great Experience for Musicians 1:25:50 - What's Your Next Festival 1:30:00 - Final Thoughts 1:32:00 - Outro CONNECT WITH US Website: https://www.bestofmidlandtx.com Ryan Shewchuk: https://www.instagram.com/shewchuk Terra Avery: https://www.instagram.com/terrawaypants TikTok: www.tiktok.com/@bestofmidlandtx Facebook: https://www.facebook.com/bestofmidlandtx Instagram: https://www.instagram.com/bestofmidlandtx Facebook Group: https://www.facebook.com/groups/bestofmidlandtx —----------------------- LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: https://bit.ly/bomtxitunes Spotify: https://bit.ly/bomtxspotify —----------------------- PRODUCED AND EDITED BY FORTY WOLVES STUDIOS https://www.fortywolves.com @podcastdept