• Exploring TikTok’s Advertising Platform & Certification Options

  • Jul 3 2024
  • Length: 32 mins
  • Podcast

Exploring TikTok’s Advertising Platform & Certification Options

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  • Summary

  • TikTok sports over 170 million users and 7 million businesses in the United States alone and, more importantly, on average, users are spending a movie's worth of time watching content daily, which makes it a treasure trove for marketers and advertisers. Users from every generation and background are highly engaged on the platform - both for entertainment as well as education and search - and that’s led to tremendous growth in advertising revenue reaching tens of billions of dollars. How can agencies leverage TikTok on behalf of their clients? And how is the platform helping advertisers demonstrate their expertise and land more deals? That’s what Mark Wallrapp is here to help us with. Mark is currently a Team Lead on the SMB Agency team at TikTok, where he leverages his experience in team building, negotiations, and marketing strategy to manage a high-performing team out of Culver City, CA. Previously, he served as the Principal of the Deal Desk at Reddit, overseeing global deal structuring and policy development, and contributing to over $360 million in revenue through annual agreements. His tenure at Meta (formerly Facebook) as an Industry Manager further highlighted his ability to manage digital media-focused sales teams to achieve meaningful revenue milestones. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Mark about: 🔶The advertising opportunities for agencies and marketers on TikTok 🔶What training and certification options are available 🔶Current trends and best practices in TikTok advertising Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party! Learn more about Mark Wallrapp Connect with Mark Wallrapp on LinkedIn Resources & Brands mentioned in this episode TikTok for Business TikTok Media Buying Certification Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community TikTok for Business Spark ads A Book: Ultimate Guide to Social Media Marketing TikTok Creative Center TikTok Creative Challenge TikTok Creative Assistant TikTok shop SEO for TikTok Why Great Retailers Care About Product Feed Management on Social TikTok Academy Agorapulse Agency Summit Antonio Reyes: Strategic Partnerships Manager At TikTok Show Notes & Transcript: https://www.agorapulse.com/blog/exploring-tiktoks-advertising-platform-certification-options Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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