• Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok

  • Aug 20 2024
  • Length: 33 mins
  • Podcast

Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok

Listen for free

View show details

  • Summary

  • In this episode, host Dave Yovanno sits down with Vana Han, manager of global partnerships (SMB) at TikTok. As someone who has played a pivotal role in building TikTok’s monetization arm from the ground up, Vana offers unique insight into the strategic business planning behind the mega-successful social media app that we all know and love. TikTok for Business is focused on getting brands and advertisers to use the platform, and Vana’s main focus right now is on growing strategic partnerships at the company. She explains how partnerships with agencies, creators and strategic partners have proved to be most effective, whereas traditional partners don’t quite fit the TikTok model. Vana also shares her greatest takeaways and challenges from working at a company that has experienced rapid growth and isn’t showing any signs of slowing down soon.


    This podcast episode was produced by Quill.
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available