The International Franchise Association does so much to protect, enhance, and support the franchise model. It's really pretty incredible the amount of work they do, but sometimes people don't know exactly what do they do. So join me in this episode of FranchiseU! where I have the privilege of sitting down with Matt Hower, the CEO of the IFA and Jennifer branding the COO of the IFA, or they talk about not only their journeys to franchising, but all the things that the IFA offers and has done to ensure this model stays alive and helps millions of people who work with and thrive within it.

In this episode of FranchiseU!, host Dr. Kathy Gosser sits down with Matt Haller, the CEO, and Jennifer Brandeen, the COO, of the International Franchise Association (IFA). They discuss the extensive efforts of the IFA in protecting, enhancing, and promoting the franchise model.

Topics discussed include:

· Introduction to the IFA

· Matt Haller's Journey to the IFA

· Jennifer Brandeen's Path to Franchising

· Mission and Role of the IFA

· Misconceptions About Franchising

· Franchising's Economic Impact

· IFA Events and Education

· Franchise Update Media Acquisition

· Educational Initiatives and Digital Ecosystem

· Franchise Ascension Initiative

· Future of Franchising

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Reach out directly to Dr. Kathy Gosser via LinkedIn.

This episode proudly brought to you by the Yum! Center for Global Franchise Excellence at the University of Louisville College of Business.