Kerala’s economy relies heavily on things that are native and unique to the State - its natural resources, traditions, and heritage. It chose to skip the wave of industrialization, instead developing these other indigenous economies - the best known of which is tourism. Through some very clever marketing this tiny State has made itself a global destination. But even ‘God’s Own Country’ isn’t immune to the recent and successive natural disasters. Traditional sectors like handloom, fishing, and cultural tourism have suffered. Kerala has a strong ‘Responsible Tourism’ mission, committing to economic empowerment, environmental, and social responsibility. A question is emerging: What institutional responses are needed to significantly protect and revive these native sectors, making them self-sustainable and resilient to future disasters and economic shocks?

Thanks to Jose Dominic, Gopinath Parayil, Lakshmi Menon, Sreejith Jeevan, P Robin, Bala Menon, Heather Fernandes, and Illika Sahu. Kaalavastha is narrated by Radhika Viswanathan. It is researched, written and produced by Radhika Viswanathan and Samyuktha Varma. Erwick D’souza composed the music.

For more information go to https://www.worldbank.org/keralapodcast or email keralapodcast@worldbankgroup.org

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