We step into the world of premium winegrowing with two of Sonoma County’s most respected vineyard leaders.

First, we hear from Jake Terrell, Director of Vineyards at St. Francis Winery, who shares how his viticulture background and years managing vineyards like Monte Rosso have shaped his approach to sustainable farming. Jake outlines how timing, precision, and green practices drive quality grape production. He also discusses his role in revising the Code of Sustainable Winegrowing Practices, showcasing his leadership in building a more environmentally conscious wine industry.

Then, we’re joined by Glenn Proctor of Puccioni Ranch & Vineyards, whose winemaking heritage dates back to 1904. Glenn gives us a rare look at the art of letting the vineyard speak for itself, drawing on a century of family knowledge and old-vine farming. We also explore his broader experience in the wine industry — from leadership roles at Beaulieu Vineyard (BV) and Sterling, to becoming a partner at The Ciatti Company, the world’s largest grape and bulk wine brokerage.

Together, Jake and Glenn reflect on the evolution of the wine business, how sustainability and tradition are converging, and what the future holds for vineyard operations amid changing climate, consumer demand, and labor dynamics.

Listeners will walk away with an appreciation for what it means to farm for flavor, legacy, and longevity — and how lessons from the vineyard apply to agriculture across the board.

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Website: www.Farm4Profit.com

Shareable episode link: https://intro-to-farm4profit.simplecast.com

Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

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Plant Growth Regulators (PGRs) with Gunther Kreps of AgXplore. As farmers look for new ways to protect yield and stretch every input dollar, PGRs are rising to the top of the conversation — but what exactly are they, and how do they work?

Gunther kicks things off with a clear breakdown of the science behind PGRs — from naturally occurring hormones like auxins and gibberellins to advanced synthetic formulations used in modern ag. We explore how PGRs stimulate or suppress specific plant responses, helping crops manage stress, increase tillering, strengthen stalks, improve root mass, and ultimately perform better under pressure.

The conversation gets practical as Gunther shares when and how to apply PGRs, which crops respond best, and how to maximize synergy by tank-mixing with fungicides, foliar feeds, or herbicides. He also addresses timing, weather influence, and why not all PGRs are created equal — pointing out the key signs of a high-quality product versus one that might just be snake oil.

We then dive into the evolving PGR landscape, including advancements in targeted formulations, compatibility with precision ag, and what’s on the horizon — like AI-powered prescriptions and biostimulant hybrids.

Want Farm4Profit Merch? Custom order your favorite items today!

https://farmfocused.com/farm-4profit/

Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

Shareable episode link: https://intro-to-farm4profit.simplecast.com

Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

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Ron Geis, a Nebraska native turned proud Iowan, who’s spent decades advancing agriculture in multiple ways — from working in crop protection with Corteva Agriscience, to helping run a family cow-calf operation, to mentoring the next generation of ag leaders.

Ron reflects on growing up on a dairy farm and how those early mornings and hard lessons shaped his outlook on life and work. He shares what it’s been like to witness — and contribute to — the evolution of crop protection technology throughout his career. His background in agricultural education also shines through, offering insight into how he communicates with growers and supports Corteva’s mission across Iowa and beyond.

But it’s not all business — we get to know Ron on a personal level, too. He opens up about working alongside his wife on their cattle operation, camping adventures in their “hotel on wheels,” and the joy his grandchildren bring to his life. Ron even shares what advice he’d pass along to young people considering a career in agriculture.

As always, we wrap up with a fun either/or round, and Ron leaves us with thoughtful advice as we all look ahead to the 2025 season.

Want Farm4Profit Merch? Custom order your favorite items today!

https://farmfocused.com/farm-4profit/

Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

Shareable episode link: https://intro-to-farm4profit.simplecast.com

Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

Follow us on TikTok: https://www.tiktok.com/@farm4profitllc

Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/