• How Much Revenue Can A $100K Indie Film REALLY Generate
    Feb 27 2023
    Total Transparency: How Much Revenue a $100K REALLY Film Generates with Liz Manashil
    Have you ever wondered how much revenue a real indie film can make in the marketplace? Wouldn't you like to see the real and raw numbers for a nontheatrical film with no major film festival premieres? Today's guest has been brave enough to do just that. Filmmaker Liz Manashil decided to open up the accounting books on her debut feature film Bread and Butter, starring SNL's Bobby Moynihan and Lauren Lapkus. 
    Liz Manashil earned her B.A. in Film and Media Studies at Washington University in St. Louis, and her M.F.A. from USC's School of Cinematic Arts. Post graduation, Liz spent several years as a film critic for the PBS/Hulu series JUST SEEN IT (which she also helped produce and direct). Overlapping this, Liz worked with distribution guru Peter Broderick.
    Her debut feature, Bread and Butter, was called “an absolute must-watch for women everywhere” by HelloGiggles. It was released by The Orchard and can be seen on VOD nearly everywhere (including Hulu!). Liz is currently in pre-production on her next feature film, SPEED OF LIFE, and lives in Los Angeles with her dog, Laura Palmer, and her partner, Sean Wright. She is the Manager of Sundance Institute’s Creative Distribution Initiative.
    Here's the breakdown (taken from her amazing article on Moviemaker Magazine:
    Our film, Bread and Butter, is a digital success. A digital success you’ve never heard of.
    Let’s break it down.

    Our film cost $100,000 to make
    We grossed $96,000 a little bit more than a year into our release (and we’re still making deals)
    Our distributor did have a marketing spend but we invested in no other resources outside of that (other than me running our social media campaigns and newsletter)
    We got two airline deals, two SVOD deals, and decent promotion of transactional and cable VOD
    We’re operating in the black with the distributor’s marketing spend and heading toward eventual recoupment in terms of our expenses

    In an age where people debate the utility of making independent feature films, there is hope.
    I had a ball speaking to Liz and we get into the weeds on traditional distribution and self-distribution. If you want to sell you film in the marketplace perk up your ears and take some notes. Enjoy my conversation with Liz Manashil.
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    1 hr and 2 mins
  • How I Made Over $90,000 Selling My Short Film + Video Tutorials
    Feb 20 2023
    So I directed a small action short film a few years back called "BROKEN." I shot the film on MiniDV Tape (yes I'm old) on the Panasonic DVX 100a, the indie film workhorse of its day. My team and I filmed it in West Palm Beach Florida (not exactly the Mecca of the film industry) and it starred only local, non named actors. 
    Now once the filming was over I marketed the living hell out of that little short. It went on to screen at over 250 international film festivals, win countless awards and be covered by over 300 news outlets. That little film had a life of it's own. I even got a review of legendary film critic Roger Ebert:

    "BROKEN is essentially a demonstration of the mastery of horror imagery and techniques. Effective and professional." - Roger Ebert

    Now you must be asking, 
    "But Alex how the hell did you make money with it?" 
    Well, I knew that no one would pay real money for a 20 minute short film, shot on MiniDV, with no name actors and from a first time director to boot. So I planned to create a guerrilla indie film school with over 3 hours of footage, tutorials, commentaries and more. 
    For the whole story take a listen.
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    18 mins
  • Joshua Caldwell – The Art Of The $6000 Feature Film
    Feb 13 2023
    The Art of the $6000 Feature Film with Joshua Caldwell
    I had the pleasure of meeting Joshua Caldwell, a brother in "indie filmmaking" arms. He directed a $6000 feature film called LAYOVER, which World Premiered at the 2014 Seattle International Film Festival where it was nominated for the New American Cinema Award.
    The story of how he made the film was education, rebellious and funny. Many things he said mirrored my experience making This is Meg. Josh really has a great philosophy about making films and content. Check out the trailer below to see what a $6000 feature film in today's world looks like.

    If you are going to make a feature film in the near future you need to listen to this podcast. It will change how you think about making indie films. Below, I also included a talk the Josh Caldwell did at the Seattle International Film Festival that is AWESOME! After you listen to the podcast watch the video below.
    Right click here to download the MP3Download on iTunes Direct

    Joshua Caldwell - The $6000 LAYOVER: Rethinking Indie Film
    Director Joshua Caldwell discusses making his debut feature film, LAYOVER, for only $6000 and how filmmakers need to rethink their role in the ever shifting paradigm of independent filmmaking.

    Here's a bit more about Joshua Caldwell:
    Joshua Caldwell is an accomplished director, writer, producer, and MTV Movie Award winner. He has worked with a number of high-profile producers, including CSI: creator Anthony E. Zuiker, for whom he produced CYBERGEDDON, the online global motion picture event for Yahoo!, and directed all of the film’s ancillary content for its immersive website.
    His award-winning short film DIG, starring Mark Margolis of BREAKING BAD, was featured in numerous film festivals, and his latest short RESIGNATION screened at Comic-Con.



    Slamdance Workshop Discussed on the Show
    Join Blackmagic Design, Slamdance Grand Jury Award winner Andrew McPhillips, and filmmaker and host of Indie Film Hustle Alex Ferrari on Saturday, January 21 from 2:30pm to 4:30pm at the Filmmaker Lounge in the Treasure Mountain Inn for an in-depth workshop on the tools and techniques essential to the independent filmmaker.


    Andrew McPhillips will discuss lessons learned from shooting his upcoming film “The Doll,” including how to seamlessly switch from production to post. Andrew used an URSA Mini 4.6K to shoot the film, DaVinci Resolve for editing and grading, and Fusion for the VFX. Along with serving as CG Supervisor at SPINVFX, Andrew’s work includes his animated short film “Blood Will Tell” which previously premiered at the Toronto International Film Festival and took home top awards at Slamdance.



    Alex Ferrari will discuss how filmmakers can make the most of DaVinci Resolve as a professional editing solution. Alex recently shot, edited and graded his new film “This Is Meg” using Blackmagic Design. He will dive into the ins-and-outs of what filmmakers need to know when editing with Resolve and how it can best fit into their workflows.

    A brief Q&A will follow the presentations along with raffles for prizes, including a Micro Cinema Camera, DaVinci Resolve Studio and Fusion Studio!
    Join Blackmagic Design afterward from 5:00pm to 7:00pm for a happy hour in the Filmmaker Lounge during which attendees can ask questions, demo gear and learn more about Blackmagic Design products for independent filmmakers.

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE

    Official Website
    Joshua Caldwell - 
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    1 hr and 40 mins
  • Down The First Feature Rabbit Hole With Carlson Young
    Feb 6 2023
    Today on the show we have writer, director and actress Carlson Young. Carlson is the creator of the new film The Blazing World.

    Decades after the accidental drowning of her twin sister, a self-destructive young woman (Carlson Young) returns to her family home, finding herself drawn to an alternate dimension where her sister may still be alive. Through an epic journey down the darkest corridors of her imagination, she tries to exorcise the demons pushing her closer and closer to the edge.

    The Blazing World premiered at the Sundance Film Festival 2021 to rave reviews. We discuss the difficult process of bringing this personal film to the screen, how she used a short to get the feature film made, how she got financing, shooting durning COVID and much more.

    Enjoy my conversation with Carlson Young.
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    42 mins
  • Elijah Wood And The SpectreVision Team – Creating A Brand & Making Killer Films
    Jan 30 2023
    Creating a Brand & Making Killer Films with Elijah Wood and the SpectreVision Team
    SPECIAL SUNDANCE EDITION of the Indie Film Hustle Podcast
    I wanted to do something special for the Indie Film Hustle Tribe this year. I'm in Park City, UT interview some AMAZING filmmakers, producers, agents and actors. In celebration of Sundance I'll be releasing a podcast a day during the week.
    I wanted to launch this special Sundance Film Festival series with a bang. In this episode I speak to indie film favorite and all around amazing human being Elijah Wood (Lord of the Rings, Sin City) and his remarkable partners Josh Waller, Daniel Noah and Lisa Whalen (Company X) over at their company SpectreVision.
    I have to say that this is by far one of my favorite interviews I've ever done. It was part filmmaking masterclass, branding lesson, James Lipton interview and party. I learned a ton from the gang and really felt the passion these friends and partners have for making the kind of films they want to see.
    All of these Sundance Series episodes will be co-hosted by Sebastian Twardosz from Circus Road Films.
    Right click here to download the MP3Download on iTunes Direct



    Here's a bit about SpectreVision:
    Founded in 2010 by partners Elijah Wood, Daniel Noah and Josh C. Waller, SpectreVision was created to tell character-driven stories tackling emotional and human experiences that test the boundaries of the genre space.
    The SpectreVision productions of Cooties and A Girl Walks Home Alone At Night made their premieres at the 2014 Sundance Film Festival. Cooties was acquired by Lionsgate Films at Sundance. A Girl Walks Home Alone At Night was acquired by Kino-Lorber.
     
    It has been the recipient of numerous awards from film festivals throughout the world, and was nominated for three Independent Spirit Awards. SpectreVision has also served as Executive Producer on such critically acclaimed films including Toad Road, LFO:The Movie and Open Windows.
     
    Their production of The Boy, premiered at the 2015 South By Southwest film festival. It opened in the U.S. in August 2015, and continued to play at festivals worldwide throughout the year. In the five years since its inception, SpectreVision has expanded its focus, with new and exciting forays into the worlds of music, television, gaming and digital media.
    Wood, Noah and Waller were honored with the Visionary Award at the 2014 Stanley Film Festival for their contribution to independent film. They also delivered the Keynote Address for the Fantastic Market in Austin, leading into the 2015 Fantastic Fest.
     
    In January of 2016, SpectreVision announced a new partnership with gaming giant Ubisoft, to create, develop and produce original content for their virtual reality platform. The SV production of The Greasy Strangler made its world premiere at this year’s Sundance Film Festival to wide acclaim and controversy, making it one of the most talked-about titles at the festival.



    LINKS AND RESOURCES MENTIONED IN THIS EPISODE

    SpectreVision
    SpectreVision - Facebook
    SpectreVision - Twitter
    Company X
    Sebastian Twardosz
    Circus Road Films

    SPONSORS
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    1 hr and 8 mins
  • How To Work The Film & Television Markets With Heather Hale
    Jan 23 2023
    Today's guest is Heather Hale, author of How to Work the Film and TV Markets: A Guide for Content Creators. Heather Hale is a film and television director, screenwriter and producer with over 50 hours of credits. She is currently under contract to direct an indie romantic comedy.

    She directed, produced and co-wrote the million dollar feature Absolute Killers (2011) which was marketed by distributors at Le Marche du Film and the American Film Market. She wrote the $5.5 million dollars Lifetime Original Movie The Courage to Love (2000) which starred Vanessa Williams, Stacy Keach, Gil Bellows and Diahann Carroll.

    Heather’s new book How to Work the Film & TV Markets: A Guide for Content Creators was just published this summer by Focal Press/Routledge while her Story$elling: How to Develop, Market and Pitch Film & TV Projects will be published in 2018 by Michael Weise Productions.

    For over two decades, Heather has served as an international keynote speaker, teacher, moderator, panelist and custom workshop facilitator for film and TV markets, festivals, writers workshops, colleges and universities and Chambers of Commerce around the globe, including creative adventure weeklong retreats such as StoryTellers on WalkAbout.

    Enjoy my conversation with Heather Hale.
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    1 hr and 20 mins
  • How To Shoot And Sell A $5000 Micro Budget Feature Film With Claudia Pickering
    Jan 16 2023
    How to Shoot and Sell a $5000 Micro-Budget Feature Film with Claudia Pickering
    Today's guest is writer/director/actor/producer Claudia Pickering. She recently wrote and directed the feature film "Frisky" for just $5000. I wanted to have her on the show to discuss the tricks of the trade when making a feature for such a low budget. The film has also played at countless film festivals and won a ton of awards. Check out the trialer below.



    Two twenty-somethings move to San Francisco to chase their career but end up chasing tail instead.
    When two twenty-something women move back to San Francisco, where they had met on exchange years earlier, their high career aspirations quickly become sidelined by their sexual interests. While wildly crass and charismatic in their public personas, they are in fact fundamentally at odds on many levels. Their opposing beliefs surrounding responsibility and romance, combined with their close quarters while crashing in an acquaintance's living room, find them thrust onto a fast track to discovering what their friendship is really made of. Based on true events, Frisky is an honest, tongue-in-cheek look at what it is to be a woman in the limbo years between college and "the real world".
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    51 mins
  • Blood, Bullets, Filmmaking And Octane With Joe Carnahan
    Jan 9 2023
    It's been a hell of a year so far. I've been blessed to have had the honor of speaking to some amazing filmmakers and man today's guest is high on that list. On the show we have writer/director Joe Carnahan. Joe directed his first-feature length film Blood, Guts, Bullets and Octane. which was screened at the 1998 Sundance Film Festival, and won some acclaim.


    In 2002, Joe directed the neo-noir crime film Narc starring Ray Liota and Jason Patric. The film caught the eye of the biggest movie star in the world Tom Cruise, who jumped on as an executive producer. His involvement helped propel the film and Joe's career. Narc went on to earn about 13 million dollars in the worldwide box office, and launch Joe's career.

    Narc: When the trail goes cold on a murder investigation of a policeman an undercover narcotics officer is lured back to the force to help solve the case.

    Tom Cruise asked Joe to write and direct Mission Impossible III. The dream slowly became a nightmare as Joe was run through the Hollywood machine at the highest level. He left the project soon after.

    As a response to his Hollywood experience he wrote and directed the high octane, insane masterpiece that is Smokin' Aces, starring Ben Affleck, Ryan Reynolds, Ray Liotta, Andy Garcia, Chris Pine, Common, Jason Bateman, Wayne Newton. The film is about a Las Vegas performer-turned-snitch named Buddy Israel who decides to turn state's evidence and testify against the mob, it seems that a whole lot of people would like to make sure he's no longer breathing.

    In 2010, Carnahan directed the action thriller The A-Team, a film adaptation of the hit television series from the 8os. It was a worldwide box office hit, becoming Joe's highest-grossing film.

    THE A-TEAM follows the exciting and daring exploits of Hannibal Smith and his colorful team of former Special Forces soldiers who were set up for a crime they did not commit. Going rogue, they utilize their unique talents and eccentricities to try and clear their names and find the true culprit.

    Liam Neeson (Taken), Bradley Cooper (The Hangover), mixed martial arts champ Quinton Rampage Jackson, and District 9 sensation Sharlto Copley, are The A—Team. (read less) THE A-TEAM follows the exciting and daring exploits of Hannibal Smith and his colorful team of former Special Forces soldiers who were set up for a crime they did not commit.

    Going rogue, they utilize their unique talents and eccentricities to try and clear their names and find the true culprit. Liam Neeson (Taken), Bradley Cooper (The Hangover), mixed martial arts champ Quinton Rampage Jackson, and District 9 sensation Sharlto Copley, are The A—Team.

    Joe follow that up with the adrenaline-fueled, action-packed film, The Grey. Arguably one of my favorites in Joe's filmography. It has some of the most intense and brutally realistic attack scenes ever filmed.

    Liam Neeson (Schindler's List, Taken) stars as the unlikely hero Ottway in this undeniably suspenseful and powerful survival adventure. After their plane crashes into the remote Alaskan wilderness, a roughneck group of oil drillers are forced to find a way back to civilization. As Ottway leads the injured survivors through the brutal snow and ice, they are relentlessly tracked by a vicious pack of rogue wolves that will do anything to defend their territory. 

    Joe latest adrenaline-fueled film is called Boss Level. starring Frank Grillo, Naomi Watts, Michell Yeoh, and Mel Gibson. Think Groundhog's Day or Edge of Tomorrow meets Smokin' Aces. It's time loop chaos!

    Trapped in a time loop that constantly repeats the day of his murder, former special forces agent Roy Pulver (Frank Grillo) uncovers clues about a secret government project that could unlock the mystery behind his untimely death. In a race against the clock, Pulver must hunt down Colonel Ventor (Mel Gibson), the powerful head of the government program, while outrunning skilled ruthless assassins determined to keep him from the truth in order to break out of the loop, save his ex-wife (Naomi Watts) and live once again for tomorrow.

    Joe and I had a ball discussing his early career, working in and outside the studio machine, superhero films, meeting Hollyweird dirt bags, writing for other directors, the Colombian government and much, much more.

    Getting ready to take an adrenaline-fueled ride with Joe Carnahan.
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    1 hr and 37 mins