• First 90 Days Digital Marketing plan for E-Commerce Startups with Amy Zwagerman

  • Mar 31 2024
  • Length: 33 mins
  • Podcast

First 90 Days Digital Marketing plan for E-Commerce Startups with Amy Zwagerman

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  • Summary

  • Amy Zwagerman is a seasoned marketing executive with 25+ years of professional experience in media & entertainment, consumer products, and omni-channel distribution and sales. In 2016, she founded the Launch Box, a boutique marketing services firm where she has served as an advisor, mentor and Fractional CMO to thousands of startups. Her advice has been featured in numerous industry publications including the American Marketing Association and Markitors.


    SHOW NOTES:

    KPI Calculations

    Total Revenue - Total of Sales across all of your Sales Channels

    Net Revenue (Gain or Loss) - Total Revenue - Total Expenses

    AOV (Average Order Value) - Total Revenue / Number of Transactions

    Conversion Rate - Number of Transactions / Number of Visitors

    MER (Media Efficiency Ratio - Total Revenue / Total Paid Ad Spend

    ROAS (Return on Ad Spend) - Total Revenue Attributed to ac Campaign / Cost of Campaign)

    CAC (Customer Acquisition Cost) - Expenses / Number of New Customers

    The Launch Box FREE E-Commerce Performance Tracker. Download copy of Free E-commerce Performance Tracker here: bit.ly/tlbperformancetracker
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