Join us for an enlightening session with Xerxes Wilson from The News Journal in Wilmington, Delaware as we dive deep into the intricacies of First Amendment and free speech reporting. Discover the compelling story behind Wilson's award-winning piece on a prison boycott in Delaware, exploring the high costs of prison tablet services and the broader implications for free speech and prisoner rights. Tune in to learn about the balance between security and exploitation in the prison system, and how one man's courageous protest against exorbitant rates sparked a significant story.

Join us with The Baltimore Banner's standout achievement of 2023 with Editor-in-Chief Kimi Yoshino and Sports Editor Chris Korman. Discover how their strategic move to build a dedicated sports team has revolutionized their coverage, bringing in-depth and analytical content to Orioles and Ravens fans. From hiring top-tier journalists to engaging with the community through innovative digital platforms, Kimi and Chris share their journey of expanding The Banner's sports journalism. Learn about their unique approach to humanizing athletes, the impact of their coverage on subscriptions and their plans for the future. Don't miss this insightful conversation about the best moves in sports journalism!

In this episode of Marketing Pros, host Kevin Berrier dives deep into the evolving world of social media marketing and the impact of AI with Ross Gray, co-founder and COO of Cloud Campaign. Together, they explore how businesses and marketers can balance the efficiency of AI tools with the human touch needed for authentic engagement.

What You’ll Learn:

• How AI can optimize your social media content while keeping it personal.
• Why authenticity still outshines AI-generated posts in performance.
• The importance of data-driven strategies like optimizing post timing and content type.
• Real-life examples of effective evergreen and real-time content.
• The risks and ethics of using AI, and how to mitigate “AI hallucinations.”

Ross also shares insights into trends shaping the future of social media, including the rise of pop-culture-driven content and the evolving role of AI in marketing. Plus, get a sneak peek into what’s next for Cloud Campaign.

Whether you're a marketer, business owner, or social media enthusiast, this episode offers actionable tips and a fresh perspective on leveraging AI while staying authentic.

Shoutout:
Check out Cloud Campaign for powerful tools to elevate your social media game.

Follow us, share the love, and let’s make your content strategy unstoppable!