In this video, we’re diving into the common mistakes marketers make in #InfluencerMarketing! With the industry booming, staying updated on what works – and what doesn’t is crucial. From relying too heavily on follower counts to neglecting authenticity, we’ll explore why certain approaches fail to deliver real results. Learn actionable tips to improve your strategy and build stronger, more meaningful influencer partnerships that resonate with your audience. Whether new to influencer marketing or a seasoned pro, these insights will help you avoid pitfalls and maximize your ROI. 📖 Read Priscilla's report on Influencer Marketing In Ghana: https://influencermarketinginsights.com/ 🎧 Listen on Spotify: https://podcasters.spotify.com/pod/show/cosmpod/episodes/Insights-on-Influencer-Marketing-in-Ghana--Priscilla-Aseye-Febiri-e2pl06q ☕ Support the podcast: buymeacoffee.com/iamrobotboy Support the Show Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy Follow Colours of Social Media on LinkedIn: https://linkedin.com/company/cosmpod Follow Colours of Social Media on Threads: https://threads.net/cosmpod Follow Colours of Social Media on X: https://x.com/cosmpod Follow Colours of Social Media on Facebook: https://facebook.com/cosmpod Follow Colours of Social Media on Instagram https://instagram.com/cosmpod Follow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/