In this episode of Founder's Club, host Dez DeCosta sits down with Manat Kaur, the innovative founder behind Ring Premier, a luxury concierge jewelry service located in New York City. Manat shares her inspiring journey, delving into how she broke barriers in the traditionally male-dominated jewelry industry and made a significant impact with her business. Tune in to discover Manat's entrepreneurial insights and her unique approach to revolutionizing the world of luxury jewelry.

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Manat's jewelry business journey @ 0:00

Manat launched Ring Premier in 2018 after seeing gaps in the engagement ring market while helping her sister. She gained early clients through word-of-mouth and has since expanded offerings while maintaining personalized service.

Expanding Ring Premier through new website and collections @ 5:18

Manat plans to launch an updated website this month featuring custom design tools and a new affordable ready-to-wear jewelry line. She also seeks impactful collaborations to engage diverse audiences.

Identifying gaps in the engagement ring market @ 8:00

Observing her sister's stressful engagement ring process inspired Manat to establish Ring Premier, offering customized designs and education without pressure. Referrals from satisfied clients fueled early growth.

Trends in lab-grown diamonds and sustainable jewelry @ 10:32

Manat sees demand growing for lab-grown diamonds' affordability and ethically-sourced production. Sustainable jewelry and vintage-inspired styles also appeal to today's consumers.

Creating meaningful moments for clients @ 17:35

One client's gift for her daughter fighting cancer reminded Manat why she entered this industry: to make a difference through sentimental pieces even with limited budgets.

Challenges as a young female entrepreneur @ 19:32

Manat faced skepticism as a woman in the male-dominated jewelry field. Gaining respect from vendors required persistence in establishing her expertise and vision for the company.

Marketing strategies and future plans @ 22:05

Manat leverages referrals and seeks impact through collaborations and an engaging social media presence. She looks forward to expanding accessible luxury with the new website and collections.

Visit https://ringpremier.com