Fractional CMO Show

By: Casey Stanton
  • Summary

  • Marketers of the world! Why do we work hard to solve small problems? Why do we reinvent ourselves and our clients over and over, and why are we giving away marketing strategy for free? With advancements in AI, we’re all seeing the marketing department shrink from the bottom-up and companies need YOU to serve them as their Fractional Chief Marketing Officer. It’s time to solve bigger problems and bring home bigger paychecks. It’s time to create the lifestyle we deserve, and to make a greater impact. This is the Fractional CMO Show and I’m Casey Stanton. Join me as we explore this growing industry and learn to Solve Bigger Problems as marketing leaders The Fractional CMO Show is sponsored by CMOx, the number one company to teach you how to attract, convert and serve high-paying Fractional CMO clients on your terms.
    Copyright 2025 All rights reserved.
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Episodes
  • Three AI Convergences Changing the Marketing Department
    Mar 25 2025

    AI is moving fast—faster than we think. In this episode, Casey Stanton discusses the three major AI shifts that are already reshaping the marketing landscape. He dives into deep research tools, AI-powered voice agents, and the game-changing ability of AI to move beyond automation into real decision-making. What does this mean for fractional CMOs? Bigger opportunities, bigger challenges, and a chance to stay ahead before the market catches up. If you're a marketing leader looking to secure your future, this episode is a must-listen.



    Here’s what we talked about:

    • The rise of AI deep research and why it’s a game-changer for marketers

    • AI-driven voice agents and their impact on lead generation

    • How AI is now training other AI models—what that means for businesses

    • The implications of AI controlling computers (without APIs)

    • Why marketing roles are shifting—and how fractional CMOs can future-proof their careers

    • The importance of solving bigger problems and delegating everything except leadership




    🌟 Take the First Step Toward Growth with CMOx 🌟

    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

    📅 Schedule your call today:

    👉 CMOx.com/call

    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!

    🎙️ Stay Ahead with the Fractional CMO Show 🎙️

    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

    👉 CMOx.com/podcast

    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

    👉 FractionalCMOShow.com

    Subscribe today and start leveling up your marketing game!



    Connect with Casey Stanton:

    LinkedIn: https://www.linkedin.com/in/caseystanton/

    Website: https://caseystanton.com/

    Show more Show less
    34 mins
  • Don't Do This Busywork So You Can Be a Successful Fractional CMO
    Mar 18 2025

    Are you actually running a business as a fractional CMO, or just going through the motions? In this episode of The Fractional CMO Show, Casey Stanton breaks down the difference between being in business and playing business. He calls out the distractions—like obsessing over websites, business cards, and LLC structures—that keep marketers from making real money. Instead, he shares the key to success: solving big problems, talking to check writers, and building deal flow. If you’re ready to stop spinning your wheels and start landing high-value clients, this episode is for you.

    Here’s what we talked about:

    • The difference between being in business vs. playing business

    • Common distractions: websites, business cards, and unnecessary LLC setups

    • Why talking to check writers is the fastest path to success

    • How to build real deal flow and attract high-paying clients

    • Why dressing the part and fancy branding don’t matter

    • The power of community and surrounding yourself with high-level thinkers



    🌟 Take the First Step Toward Growth with CMOx 🌟

    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

    📅 Schedule your call today:

    👉 CMOx.com/call

    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!

    🎙️ Stay Ahead with the Fractional CMO Show 🎙️

    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

    👉 CMOx.com/podcast

    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

    👉 FractionalCMOShow.com

    Subscribe today and start leveling up your marketing game!



    Connect with Casey Stanton:

    LinkedIn: https://www.linkedin.com/in/caseystanton/

    Website: https://caseystanton.com/

    Show more Show less
    25 mins
  • $81k/mo as a Fractional CMO and Other Brain Upgrades
    Mar 11 2025

    What if making $81k a month as a fractional CMO isn't the dream you think it is? In this episode of The Fractional CMO Show, Casey uncovers the hidden challenges behind high-earning solo practices—and how to build a sustainable, scalable business instead. From avoiding burnout to leveraging AI, structuring client engagements, and pricing your services for long-term success, Casey shares the playbook for thriving as a fractional executive. Don't just chase revenue—build a career that lasts. Tune in now!



    Here’s what we talked about:

    • Why having too many clients in different niches leads to inefficiency.

    • The challenge of context switching and why focusing on a niche is crucial.

    • The evolving role of AI in marketing execution and business management.

    • The downside of overspending on expensive tools and platforms early on.

    • The shift from "fraction of the cost" to "everything you need."

    • How to structure marketing teams efficiently for growth.

    • Selling outcomes, not hours—why hourly rates diminish your value.





    🌟 Take the First Step Toward Growth with CMOx 🌟

    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

    📅 Schedule your call today:

    👉 CMOx.com/call

    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!

    🎙️ Stay Ahead with the Fractional CMO Show 🎙️

    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

    👉 CMOx.com/podcast

    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

    👉 FractionalCMOShow.com

    Subscribe today and start leveling up your marketing game!



    Connect with Casey Stanton:

    LinkedIn: https://www.linkedin.com/in/caseystanton/

    Website: https://caseystanton.com/

    Show more Show less
    28 mins

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