Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares how you can start solving bigger problems by thinking bigger and eliminating the smaller things that keep you from thinking big. 

Takeaways:

• Thinking about your future requires you to break out of the mindset of linear growth. Strive to envision your future in more significant terms. Where do you want to be 25 years from now?

• Identify and solve big problems. Focusing on solving significant problems can lead to substantial progress. This includes not just identifying these issues but also determining the best ways to solve them.

• Find solutions for smaller problems that will either take care of them once and for all or can be outsourced so you keep your time and energy focused on solving bigger problems both in your life and as a Fractional CMO.

• To free up time for strategic thinking, delegate operational and routine tasks. It's essential to delegate tasks and not just responsibility, enabling you to focus on more high-impact work.

• By simplifying the ways that team members report to you, you can be more effective. Simplified reporting structures can also reduce the burden on leaders.

• A crucial role for Fractional CMOs is to predict the future using data. This involves staying ahead of trends, technology, and market shifts and being proactive in responding to them.

• Continuously monitor your market and industry. Be aware of changes and developments in your niche to stay ahead of competitors and adapt your marketing strategies.

Quote of the Show:

• “Solving the problem isn't becoming an expert in every single piece of marketing technology; Solving the problem is identifying the problem and figuring out who can solve it.” - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton

• LinkedIn: https://www.linkedin.com/in/caseystanton/

• CMOx Website: https://cmox.co/call 

• The Fractional CMO Method: https://cmox.co/book/

Shoutouts: 

• 10X IS EASIER THAN 2X by Dan Sullivan and Dr. Benjamin Hardy

• Who Not How by Dan Sullivan and Dr. Benjamin Hardy

• Personality Isn't Permanent by Dr. Benjamin Hardy

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show

• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671

• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec

• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC

• YouTube: https://youtu.be/xPxMCFSCmA8 

Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares what he learned while at Copy Chief Live about the value that Fractional Chief Marketing Officers provide to their clients. Casey also dives into why your fractional clients need to be the leader of their marketing team rather than just another person who can complete small marketing tasks.

Takeaways:

• Great copywriters understand the buyer's pain points and they can craft copy that highlights those pain points in such an emotionally impactful way that the buyer then wants to buy that solution to their pain points.

• Two things that aren’t required for great copy are an amazing funnel and every copywriting trick in the book. Great copy should be able to stand on its own. For example, it could be part of a direct mailer, a long-form webpage, or a YouTube video. 

• Fractional clients that are personally involved in delivering value for their customer needs their Factional CMO to come into their organization and be the leader of the marketing team. They need to lead the rest of the business, they don’t have time to lead the marketing team.

• While you might be able to do X marketing task, it’s likely a better use of time to have someone on your team address X task, so you can give the rest of the marketing team their assignments so you can solve bigger problems. 

• For example, a military general should spend most of their time at the frontline of the battle with a rifle in their hand, their job is to devise the best plan to accomplish their goal. Likewise, a marketing leader's primary responsibility is making smart decisions, and they should avoid getting involved in every detail of marketing.

• Once you stop being the do-er of every marketing task and become the marketing leader that your fractional client needs you to be, you will become more valuable to them which will result in higher paychecks for you. 

Quote of the Show:

• “Copywriters matched with a good product team can make beautiful things happen.” - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton

• LinkedIn: https://www.linkedin.com/in/caseystanton/

• CMOx Website: https://cmox.co/call 

• The Fractional CMO Method: https://cmox.co/book/

Shoutouts: 

• Copy Chief Live - Event in Nashville, TN

• Kevin Rogers - Founder of Copy Chief Live

• Example of Video Sales Letter from Gundry MD: https://www2.enrichyourfood.com/video220413a_ap/?sessionid=1561352762079 

• Jeff Walker - Creator of the Product Launch Formula

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show

• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671

• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec

• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC

• YouTube: https://youtu.be/xPxMCFSCmA8

Yes, going down rabbit holes can be fun, but it’s usually not efficient. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey delves into why the simplest solution is better than the complex, fun solution and how this applies to solving bigger problems for your client businesses.

Takeaways:

• While you may enjoy complex solutions or processes if there is a simpler process that produces the same results, just with less fun, you should choose the simpler solution. If you are only being measured on delivering X result, then you should focus on delivering that result, rather than how creative you can make the process to get to that result.

• Uncover which specific outcome is the most important and concentrate on achieving that fundamental goal.

• For Fractional CMOs in particular, the outcomes that your clients want most are likely to be sales outcomes, not marketing outcomes. Don’t get dragged down into the details of tactics used to achieve those outcomes, stay elevated so you can solve bigger problems.

• In the words of Leonardo da Vinci, "Simplicity is the ultimate sophistication." There is elegance in simple, effective solutions. For example, if you struggle to explain your client’s core business, you should boil the concepts down further. 

• Prioritize actions and strategies that directly impact customer acquisition and retention. These are fundamental to any business.

• Focus on mastering a few things well. It’s better to do a few things in marketing exceptionally well rather than attempting to become an expert in everything all at once.

Quote of the Show:

• “Don't do everything all at once, keep it really simple so you can maximize the results wherever you are.” - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton

• LinkedIn: https://www.linkedin.com/in/caseystanton/

• CMOx Website: https://cmox.co/call 

• The Fractional CMO Method: https://cmox.co/book/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show

• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671

• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec

• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC

• YouTube: https://youtu.be/7I5oIKLuOaA