The 166-year-old chain, which is fighting extinction, calls the parade its “gift to the nation.” With 30 million TV viewers, it’s also a big moneymaker. At least we think it is — Macy’s is famously tight-lipped about parade economics. We try to loosen them up. (Part one of a two-part series.)

Please help us by taking our audience survey at freakonomics.com/survey.

• SOURCES:
  • John Cheney, carpenter at Macy’s Studios.
  • Will Coss, vice president and executive producer of Macy’s Studios.
  • Jeff Kinney, author, cartoonist, and owner of An Unlikely Story Bookstore and Café.
  • Kevin Lynch, vice president of global helium at Messer.
  • Jen Neal, executive vice president of live events and specials for NBCUniversal Media Group.
  • Tony Spring, chairman and C.E.O. of Macy's Inc.
  • Jessica Tisch, commissioner of the New York City Department of Sanitation; incoming commissioner of the New York City Police Department.
  • Dawn Tolson, executive director of Citywide Event Coordination and Management and the Street Activity Permit Office for the City of New York.

• RESOURCES:
  • Macy's: The Store. The Star. The Story., by Robert M. Grippo (2009).
  • History of Macy's of New York, 1853-1919: Chapters in the Evolution of the Department Store, by Ralph M. Hower (1943).
  • Macy's Thanksgiving Day Parade.

• EXTRA:
  • The Economics of Everyday Things.

It’s true that robots (and other smart technologies) will kill many jobs. It may also be true that newer collaborative robots (“cobots”) will totally reinvigorate how work gets done. That, at least, is what the economists are telling us. Should we believe them?

• SOURCES:
  • David Autor, professor of economics at the Massachusetts Institute of Technology.
  • James Rosenman, C.E.O. of Andrus on Hudson senior care community.
  • Karen Eggleston, economist at Stanford University.
  • Yong Suk Lee, professor of technology, economy, and global affairs at the University of Notre Dame.

• RESOURCES:
  • "Robots and Labor in Nursing Homes," by Yong Suk Lee, Toshiaki Iizuka, and Karen Eggleston (NBER Working Paper, 2024).
  • "Global Robotics Race: Korea, Singapore and Germany in the Lead," by International Federation of Robotics (2024).
  • "Unmet Need for Equipment to Help With Bathing and Toileting Among Older US Adults," by Kenneth Lam, Ying Shi, John Boscardin, and Kenneth E. Covinsky (JAMA Internal Medicine, 2021).
  • "Robots and Labor in the Service Sector: Evidence from Nursing Homes," by Karen Eggleston, Yong Suk Lee, and Toshiaki Iizuka (NBER Working Papers, 2021).
  • The Work of the Future: Building Better Jobs in an Age of Intelligent Machines, by David Autor, David Mindell, Elisabeth Reynolds, and the MIT Task Force on the Work of the Future (2020).
  • "Robots and Jobs: Evidence from US Labor Markets," by Daron Acemoglu and Pascual Restrepo (University of Chicago Press, 2020).
  • "The Slowdown in Productivity Growth and Policies That Can Restore It," by Emily Moss, Ryan Nunn, and Jay Shambaugh (The Hamilton Project, 2020).
  • "The China Shock: Learning from Labor Market Adjustment to Large Changes in Trade," by David H. Autor, David Dorn, and Gordon H. Hanson (NBER Working Papers, 2016).
  • "Deregulation at Heart of Japan's New Robotics Revolution," by Sophie Knight and Kaori Kaneko (Reuters, 2014).

• EXTRAS:
  • "What Do People Do All Day?" by Freakonomics Radio (2024).
  • "Did China Eat America’s Jobs?" by Freakonomics Radio (2017).

After a dramatic election, Donald Trump has returned from exile. We hear what to expect at home and abroad — and what to do if you didn’t vote for Trump.

SOURCE:

• Fareed Zakaria, journalist and author.

RESOURCES:

• "The Most Dangerous Moment Since the Cold War," by Fareed Zakaria (The Washington Post, 2024).
• "America’s Failed Approach to Iran Can’t Really Be Called a Strategy," by Fareed Zakaria (The Washington Post, 2024).
• Age of Revolutions: Progress and Backlash from 1600 to the Present, by Fareed Zakaria (2024).

EXTRAS:

• "Are We Living Through the Most Revolutionary Period in History?" by Freakonomics Radio (2024).
• "Are Private Equity Firms Plundering the U.S. Economy?" by Freakonomics Radio (2023).