Free Spirits with David Gonzalez & Lars Miller

By: Lars Miller & David Gonzalez
  • Summary

  • Welcome to the Free Spirits Podcast with David Gonzalez and Lars Miller, your go-to source for deep dives into the world of beverage business operations. Each episode, we bring you insightful discussions with industry professionals, from founders and brand operators to retail managers and supply chain experts. Whether you’re an entrepreneur interested in the hemp and cannabis space, a functional beverage enthusiast, or a curious consumer wanting to understand the intricate details behind your favorite brands, this podcast is for you. Join us as we uncover the stories behind the founders, explore retail strategies, and navigate the complexities of running successful beverage companies. Tune in and elevate your understanding of the beverage industry’s dynamic landscape.
    e.g. Lars Miller Media 2024
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Episodes
  • Exploring the THC Beverage Revolution: A Vision for the Future of Cycling Frog
    Nov 4 2024

    In this episode of the Free Spirits podcast, host Lars Miller and co-host David Gonzalez engage with Art Massolo, VP of Business Development at Cycling Frog, a leading THC beverage brand. They explore Art's journey into the cannabis beverage industry, the lessons learned from the wine industry, and the evolution of THC beverages. The conversation delves into the brand story of Cycling Frog, market trends, consumer preferences, and the unique business strategies that have propelled the brand's growth. Art shares insights on vertical integration, direct-to-consumer models, and the challenges faced in the THC beverage industry. The episode concludes with a vision for the future of THC beverages and Cycling Frog's role in that landscape.

    Takeaways

    Cycling Frog is redefining how we relax and socialize.
    Art Massolo's journey into the THC beverage industry was driven by a passion for health and wellness.
    The wine industry offers valuable lessons for the THC beverage market.
    Consumer preferences are shifting towards lower dosage THC beverages.
    Direct-to-consumer sales account for a significant portion of Cycling Frog's revenue.
    Vertical integration allows Cycling Frog to control costs and maintain quality.
    Partnerships with local brands, like the Portland Pickles, help normalize THC beverages.
    The cannabis industry is evolving, with potential for collaboration between hemp and marijuana sectors.
    Regulatory challenges continue to impact the THC beverage market.
    The future of THC beverages includes a broader acceptance and integration into mainstream culture.

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    44 mins
  • Building a Brand in a New Market with Jason Dayton of Trail Magic
    Oct 14 2024

    Summary

    In this episode of the Free Spirits podcast, host Lars Miller and co-host David Gonzalez interview Jason Dayton, co-founder of Trail Magic, a rapidly growing THC beverage brand in Minnesota. Jason shares his journey from cider making to launching Trail Magic, highlighting the challenges and opportunities in the cannabis beverage industry. The conversation delves into the risks and rewards of entering a new market, the importance of consumer preferences, and the strategies for building a successful brand. Jason emphasizes the significance of community engagement and the future vision for Trail Magic as a leader in the cannabis beverage space.

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    41 mins
  • The Benefits and Drawbacks of Building in Public: Persistence and Iteration for Success with Aaron Nosbisch
    Sep 30 2024

    Summary

    In this episode, Lars Miller and David Gonzalez interview Aaron Naschbich, the founder of Brēz, a fast-growing THC and functional beverage brand.

    Aaron shares his background as an entrepreneur and marketer, and how it led him to create Brēz. The brand story behind Brēz is about providing a better alternative to alcohol, allowing people to feel better without feeling worse.

    Building in public has been beneficial for Brēz, as it has allowed them to receive support and solutions from the community. However, there have also been drawbacks, such as jealousy and copycats. When it comes to managing the cash flow, Brēz focuses on strategic investments that facilitate growth and maintains a disassociation from the emotional attachment to money.

    In this conversation, Aaron Nosbisch, the CEO of Brēz, discusses the challenges and strategies for growing a THC beverage brand. He emphasizes the importance of focusing on what's working and making strategic investments in new opportunities. He also highlights the need for clear communication and education to overcome the stigma associated with THC and mushrooms.

    Aaron advises launching a brand with a strong product and a creative business model that differentiates from competitors. He envisions Brēz becoming the largest functional beverage in the world, valued at tens or hundreds of billions of dollars, while remaining aligned with its mission to reduce human suffering and maximize human potential.

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    58 mins

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