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Fresh Ears

Fresh Ears

By: Fresh Air Production
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About this listen

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.

You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation.

Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team

You can find out more about all our podcasts here.

2025 Fresh Air Production Economics Marketing Marketing & Sales
Episodes
  • How to create compelling branded content, with the BBC

    How to create compelling branded content, with the BBC
    Dec 17 2024

    This week, Jainnie Cho, VP of BBC StoryWorks at BBC Studios joins Fresh Air Founder, Neil Cowling and Director of Content, Michaela Hallam. They discuss where the BBC and brands cross over to make compelling content with great storytelling.

    We also discuss recent audio news, and there's a podcast recommendation from Jainnie herself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio

    See omnystudio.com/listener for privacy information.
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    34 mins
  • How Well Is Your Podcast Actually Doing? With Bumper

    How Well Is Your Podcast Actually Doing? With Bumper
    Nov 22 2024

    Dan Misener and Jonas Woost, from the data-driven podcast growth agency Bumper, sit down with Fresh Air's Director of Content, Michaela Hallam, and Director of Marketing, Richard Blake. Together, they delve into how the Bumper dashboard can help brands and businesses make sense of their podcast data to drive growth

    Plus the usual chat about recent audio news, and there's a podcast recommendation from Dan Misener himself.

    To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio

    See omnystudio.com/listener for privacy information.
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    41 mins
  • Why Podcasts Work For Luxury Brands, with T Brand Studio

    Why Podcasts Work For Luxury Brands, with T Brand Studio
    Nov 8 2024

    Raquel Bubar, Managing Director at T Brand Studio - The content studio of New York Times Advertising sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. They explore the opportunities for luxury brands in podcasting and discuss their recently released partnership project: This Is Not A Beauty podcast from L’Oreal Groupe.

    Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team.

    To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio

    Useful links:

    • New York Times Advertising T Brand Studio Website
    • L’Oréal Groupe’s This is Not A Beauty Podcast NYTimes.com destination page
      • Apple Podcast
      • Spotify Podcast
    • Cartier Trinity’s Linked by Love Paid Post on Nytimes.com
    • Wellcome Paid Post on NYTimes.com

    See omnystudio.com/listener for privacy information.
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    35 mins
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