In this episode of The Roofing Millionaires Podcast, I sat down with @ProudRoofingtx founder of Proud Roofing in Texas. Hender's journey is nothing short of inspiring—from arriving in the U.S. from Venezuela, working in a kitchen, and not knowing a word of English… to now building a multi-million dollar roofing company and becoming a voice for the Latino roofing community.

We talked about how he got into the industry, why learning English was step one for him, and how he's never seen other roofers as competition—only himself. Hender also shared why he wakes up at 4 AM every day, what his early kitchen job taught him, and why flashy cars don’t impress him.

One of the most powerful parts of our conversation was about relationships—especially the role his wife has played in his life and business, and why success to him is about bringing others along with you, not leaving them behind.

We also got deep into the mindset Latino workers need to break out of labor-only roles and start leading. Hender’s podcast in Spanish and his Skool community are helping make that possible.

This is a conversation about grit, gratitude, and giving back. I can’t wait for you to hear it.

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