Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In our latest episode, Craig Nishizaki chats with Deborah Roberts, Senior UX designer at UpTop, about the challenges and solutions for bridging silos in companies. Deborah shares her experiences working with major brands like Amazon and B2B companies like F5 and Everbridge, discussing the impact of organizational structure, communication, and cultural dynamics on team alignment. Together, they explore actionable steps to foster collaboration, including structured workshops, user journey mapping, and regular check-ins that build trust and empathy across departments.

🔍 What You’ll Learn:
• Why silos form and their impact on user experience
• Practical strategies to promote cross-functional teamwork
• The role of leadership in sustaining alignment
• Tools like user journey maps and North Star prototypes to visualize collaboration goals

Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

--------------------------
Episode Particulars
--------------------------

Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

Deborah Roberts | Sr. UX Designer, UpTop: https://www.linkedin.com/in/deborahrobertsdesign/

--------------------------
Connect with UpTop
--------------------------

LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X]: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp

--------------------------

PODCAST Links

--------------------------

Amazon Music/Audible

Apple Podcasts

Deezer

Listen Notes

Podcast Index

Player FM

Podcast Addict

Podchaser

Pocket Casts

Spotify

TuneIn + Alexa